Constant Contact has acquired select event and education assets from GURU Media Hub, a deal the digital marketing platform says will expand its role in hands-on, results-focused marketing education for small businesses and nonprofits.
The acquisition includes GURU Conference, billed as the world’s largest virtual email marketing event, along with SubjectLine.com, a subject line rating and testing platform, and Certified GURU, a marketing education and certification program. Constant Contact said the assets will be integrated into its broader ecosystem while continuing to serve marketers with data-driven tactics and practical guidance.
As part of the transaction, GURU Media Hub founder Jay Schwedelson will become a Constant Contact brand ambassador. In that role, Schwedelson will continue to lead the creative vision and day-to-day operation of GURU Conference, and collaborate with Constant Contact on content, education and engagement initiatives aimed at improving small business marketing performance across channels.
Constant Contact said bringing the GURU assets in-house strengthens its ability to pair marketing software with actionable education and community, positioning the company to help customers execute campaigns with more confidence and support.
Financial terms were not disclosed. Constant Contact said GURU Media Hub will continue operating independently under Schwedelson’s leadership.
KEY QUOTES:
“At Constant Contact, we are dedicated to helping our customers tell their story and connect with their audiences. Bringing these GURU Media Hub assets into the fold allows us to pair our powerful marketing tools with the world-class education and community that Jay has built. This acquisition supports our mission to provide small businesses with the growth tools they need to simplify their marketing efforts.”
Frank Vella, CEO, Constant Contact
“This isn’t about adding more noise to the marketing world—it’s about scaling what actually works. Constant Contact has long been best-in-class at serving small businesses, and they deeply understand what SMBs need to succeed. GURU Conference was built to deliver clear, practical guidance marketers can use immediately, and partnering with Constant Contact allows us to expand the reach and impact of that mission at a global scale.”
Jay Schwedelson, Founder, GURU Media Hub
