Passes, a leading content creator platform, announced a partnership with the Texas One Fund, marking the first-ever NIL collective deal on the Passes platform. And this collaboration opens new avenues for college athletes to deepen fan connections through exclusive behind-the-scenes access and compelling day-in-the-life content with Passes exclusive and advanced features like interactive Q&A sessions and DMs.
This partnership highlights a new wave in the content creator monetization space through sports. By joining forces, the Texas One Fund and Passes are at the forefront of revolutionizing how NIL athletes engage with their audiences. And over 40 of the top University of Texas athletes spanning sports such as football, basketball (both men’s and women’s), baseball, softball, volleyball, and Olympic Athletics will be joining Passes. This diverse representation underscores Passes’ commitment to inclusivity and recognizing athletes across various disciplines.
This partnership exemplifies Passes’ dedication to supporting all creators across all areas of life. And Passes provides a platform for individuals to share their stories and connect with their audiences worldwide.
Throughout the season, the Texas One Fund will deliver compelling experiences for Passes subscribers, including ticket giveaways, sideline access, athlete takeovers, autographed items from current and past Texas stars, exclusive shock drops, and away game meet-ups.
The agreement was negotiated by WME Sports as part of its wide-ranging partnership with Texas One Fund for securing impactful NIL opportunities for student-athletes attending the University of Texas.
