Contentsquare: $500 Million Funding And $2.8 Billion Valuation

By Amit Chowdhry ● May 28, 2021
  • Contentsquare, a global leader in digital experience analytics, announced it completed a $500 million Series E funding round at a $2.8 billion valuation. These are the details.

Contentsquare — a global leader in digital experience analytics — announced recently that it has completed a $500 Million Series E funding round. The investment was led by SoftBank Vision Fund 21, which joins existing investors Eurazeo, Bpifrance, KKR, Canaan, Highland Europe, and funds and accounts managed by BlackRock — most of whom also participated in this round. 

Contentsquare plans to take advantage of SoftBank’s depth of expertise in scaling companies and network in Asia. And Michel Combes, President of SoftBank Group International, will join Contentsquare’s Board of Directors.

Contentsquare plans to use the capital to further develop its platform and advance AI innovation to accelerate its market vision: to empower brands to create exceptional digital experiences at scale. And the newly secured funding will also support Contentsquare’s rapid growth and geographic expansion, M&A activities, and go-to-market strategy.

The Contentsquare platform analyzes customer behavior through trillions of anonymous web, mobile and app interactions, and transforms this knowledge into intelligent recommendations that increase user conversion, revenue, engagement and growth. And by integrating customer experience data across content, UX, merchandising, and performance, Contentsquare is the only complete platform that empowers teams with the actionable customer insights that are critical to business success today. The platform operates with full respect to all applicable data privacy laws such as EU GDPR and California CCPA.

This latest funding round comes one year after Contentsquare’s $190 Million Series D raise, bringing the total funding to date to $810 million and valuing Contentsquare at $2.8 billion. This investment validates the substantial momentum generated by Contentsquare in the last year.


“Innovation is in Contentsquare’s DNA and today’s investment is a result of the tremendous hard work of our passionate and ambitious team. Our growth has been accelerated by the world’s shift towards digital, and our technology answers many of the digital transformation challenges brands face today.”

— Jonathan Cherki, CEO and Founder of Contentsquare

“By democratizing access to actionable customer insights, Contentsquare empowers businesses in every sector to build better digital experiences for everyone. We’re excited to partner with Contentsquare on its journey as one of the global leaders in UX optimization.”

— Yanni Pipilis, Managing Partner for SoftBank Investment Advisers