ContractorHUB, an AI-native operating platform for contracting businesses, has announced a strategic partnership and investment from Webrunner Media, a full-stack marketing agency serving the contracting industry. The deal connects ContractorHUB’s operational infrastructure with Webrunner’s customer acquisition expertise to close the gap between demand generation and business execution for contractors.
The partnership addresses a persistent fragmentation problem in the home services sector, where contractors typically rely on disconnected tools for marketing and operations. Leads generated through marketing platforms often fail to connect cleanly with the operational systems that manage delivery and revenue tracking, creating inefficiencies and making it difficult to measure true business performance. The combined offering aims to give contractors a unified foundation spanning lead generation, conversion, and operational management.
As part of the agreement, Webrunner’s founding team has made a direct investment in ContractorHUB, following an earlier operator-led funding round from contracting business owners already using the platform. Webrunner will also contribute input into ContractorHUB’s product strategy, bringing contractor marketing expertise directly into the development process. The companies describe the collaboration as the beginning of a broader category they are calling end-to-end growth infrastructure for contractors.
ContractorHUB is headquartered in Nashville, Tennessee, and serves home service businesses across North America. Webrunner Media works with more than 100 contractors specializing in SEO, paid search, web design, and marketing automation.
KEY QUOTES:
“Contractors don’t just need more leads, they need a complete system to turn demand into growth. This partnership allows us to better connect marketing and operations for our customers, while also bringing Webrunner’s expertise directly into our product strategy, so we can build smarter, more impactful tools for contractors.”
Sarah Parks, Co-Founder and CEO, ContractorHUB
“Not only does this alignment solve fragmentation problems for customers, but it breeds innovative new solutions as we collaborate with Webrunner to drive product advances. It’s rare to have experts in both operational excellence and customer acquisition at the same product development table.”
Matt Parks, Founder and Chief Product and Innovation Officer, ContractorHUB
“We work closely with contractors across North America and see firsthand where technology falls short. What stood out about ContractorHUB was how clearly Matt and Sarah understand those challenges, and how effectively the product is already solving them in the field.”
Marc Levesque, Co-Founder and CEO, Webrunner Media
