Contxtful Technologies, an innovator in attention-based ad technology, announced the closing of a $1.9 million funding round led by NJP Ventures. This funding round enables Contxtful to enhance its technology, scale its operations, and expand its market reach.
Contxtful’s flagship product Receptivity utilizes AI to identify the most valuable inventory across the internet by analyzing innumerable micro-patterns of content interactions. And this analysis enables Contxful to curate digital inventory by identifying receptive users leading to an increase in revenue and performance.
KEY QUOTES:
“Contxtful’s success is built on finding attentive consumers in a world where distractions are ever present. Our privacy-safe technology leverages machine learning to build attention segments that maximize results for our partners. This latest funding round will enable ongoing growth and accelerate the buildout of the Receptivity Exchange, the first real time marketplace to focus on the currency of attention.”
- David Jacobs, Contxtful’s CEO
“We are thrilled to continue our journey with Contxtful and double down on their mission to revolutionize the digital advertising ecosystem. Their innovative approach to measuring and optimizing attention is a game-changer, and it has the potential to redefine how publishers and brands continue to buy media.”
- Peter Lukens, Partner at NJP Ventures
