Corbel, an AI-based operating system designed to modernize the sales and management of industrial equipment operations, has announced the raising of $6.7 million in seed funding. The round was led by Ibex Investors, with participation from Joule Ventures, Restive Ventures, and Selah Ventures.
The funding will advance the company’s mission to bring personalization, efficiency, and automation to an industry long underserved by digital transformation.
The industrial equipment sector remains dominated by manual processes and legacy sales systems. Although over half of procurement leaders now view AI as transformative, most manufacturers continue to rely on spreadsheets, static PDFs, and manual quoting tools to sell complex, high-value machines. Corbel’s AI-native BEACON platform bridges this gap, enabling manufacturers to digitize their sales workflows and deliver tailored customer experiences at scale.
Corbel’s operating system leverages deep product intelligence to automate every stage of the customer lifecycle, from discovery to quoting and financing. The company’s AI agents are trained on each manufacturer’s proprietary data, including technical specifications, product catalogs, and sales transcripts, to deliver precise recommendations and streamline decision-making. By transforming unstructured information into actionable insights, Corbel empowers teams to identify ideal product configurations, surface upsell opportunities, and accelerate purchasing timelines.
The platform has already processed more than $60 million in quoting volume and facilitated over $1.7 million in financing across 41 transactions, with approval rates exceeding 90%. Corbel is currently deployed across eight leading manufacturers in sectors such as metalworking, woodworking, and additive manufacturing.
Co-founder and CEO Le’ora Lichtenstein—a veteran of private equity and equipment finance—founded Corbel alongside Dor Litay, an expert in large-scale systems engineering. The pair recognized that industrial manufacturers needed a solution purpose-built for their complex data, long sales cycles, and fragmented customer journeys. Corbel’s AI-driven approach not only simplifies internal operations but also enhances collaboration between sales teams, distributors, and customers.
How the funding will be used: The new funding will enable Corbel to expand its engineering and go-to-market teams, deepen AI capabilities, and scale partnerships with original equipment manufacturers (OEMs) across North America. The company’s vision is to establish a unified digital infrastructure that transforms how industrial equipment is sold, serviced, and financed.
KEY QUOTES:
“We’re building the infrastructure which underpins how industrial equipment gets sold: AI-powered, data-driven, and designed to deliver personalized solutions at scale. The future of this industry isn’t reps buried in busywork, it’s sales teams doing what they do best – building relationships, applying expertise, and closing. Corbel incorporates detailed product intelligence at every step of the sale – from discovery to quote to financing – giving teams the modern digital firepower they need to win more business.”
Le’ora Lichtenstein, CEO and Co-founder, Corbel
“Corbel has built a highly proficient, AI-powered CPQ platform that brings much-needed innovation to industrial manufacturing, a legacy industry long overdue for disruption. By integrating seamlessly into existing sales workflows and embedding flexible installment payments, Corbel is reinventing the quoting and purchasing experience for both buyers and sales teams. We’ve been incredibly impressed by Corbel’s impact and we’re thrilled to partner with them together on this journey.”
Aaron Rinberg, Partner, Ibex Investors
“While reps are often experts in some machines, they rarely have the tools to extend that knowledge across every product — or to buyers exploring on the website. Corbel’s platform empowers our team with instant, data-backed recommendations; pouring over in seconds tens of thousands of data points that would take a human months to process. With Corbel behind it, our sales team zeroes in on the right equipment for each customer. It has strengthened how we sell, enabling our reps to focus on the conversations and nurtured relationships that close deals.”
Scott Donahy, Vice President of Sales and Marketing, Piranha Fabrication
