Cotality (formerly CoreLogic) is a company that provides data, insights, and technology to the property ecosystem, analyzing billions of real-time data signals to help businesses identify risks and opportunities in areas like real estate, mortgage, and insurance. Pulse 2.0 interviewed Cotality’s Chief Data & Analytics Officer, John Rogers, to gain a deeper understanding of the company.
John Rogers’ Background
Could you tell me more about your background and your role at Cotality? Rogers said:
“As Cotality’s Chief Data & Analytics Officer, I lead a team of over 300 data scientists dedicated to solving complex challenges across the property industry. Our work ranges from modeling the impacts of changing weather patterns on real estate to identifying land suitable for affordable housing development, all aimed at helping clients manage risk more effectively and serve their customers well.”
“I began my career at Cotality as Senior Vice President of the Technology Solutions Group within the Innovation Development Centers. In this role, I was responsible for overseeing the development of cutting-edge data solutions across multiple markets. My prior experiences with firms including itim Consulting, Nielsen, and IBM Global Business Services shaped my approach to leveraging data and AI to create clarity and insights for homeowners, homebuyers, and professionals within the real estate industry. Our team is committed to using technology to address complex challenges and deliver impactful solutions that will make the industry smarter, faster, and more people-centric.”
Cotality Rebrand
Cotality recently rebranded from CoreLogic. Can you please walk me through the idea that sparked the Cotality rebrand? Rogers shared:
“The rebrand was inspired and driven by our evolution. Over the last 15 years, we’ve transformed from a mortgage-focused financial services provider into a global leader in property information, analytics, and data-enabled solutions. With this transformation, what we found is that the CoreLogic name no longer fully reflected the breadth and impact of our work. Emerging as Cotality honors our legacy while signaling where we’re headed: toward a more connected, intelligent, and people-centric property ecosystem.”
“Our mission has always been to leverage data and analytics to improve the experiences of both the users of our technology and end consumers: homeowners and homebuyers. While our name, logo, and brand identity have evolved to reflect who we are and our direction, the core of our mission remains unchanged. We remain committed to delivering smarter, data-driven insights that enhance the property lifecycle while continuing to innovate with AI-driven solutions and enhanced analytics capabilities to simplify workflows, drive precision, and ultimately create better experiences for all. We really are bringing intelligence beyond bounds to our clients.”
Rebranding Opinion
What does the rebrand represent to you? Rogers reflected:
“To me, the rebrand represents a reaffirmation of our core belief that people should always be at the center of innovation. While AI technology continues to evolve and spark speculation about its potential to replace humans across industries, at Cotality, we’re focused on using it to enhance the work that professionals do. Our goal is to streamline workflows and empower them to focus on higher-value, face-to-face interactions with homebuyers.”
“As a company, we’re driven by the mission to leverage data and AI to create clarity and insight for homeowners, homebuyers, and those working within the real estate industry. This rebrand is not just about a new look – it’s a promise to stay grounded in trust, partnership, and purpose. We believe technology should make human experiences better, and that remains the “why” behind everything we do. Through this new brand, we’re making a statement that we’re not only keeping up with the future, but we’re actively shaping it in a way that prioritizes people.”
Leveraging AI
Speaking of AI, in what ways are you and your team leveraging AI to bring about new, reliable experiences for property professionals? Rogers noted:
“At Cotality, we leverage AI to create data-driven solutions that transform how property professionals work – streamlining complex tasks and unlocking smarter, faster decision-making. Whether it’s filling out appraisal forms using a mobile device or working on reducing wildfire premiums across states using AI and image analytics, we have over 100 AI-enabled initiatives underway to solve challenges and deliver real ROI to our partners.”
“With a focus on data quality and model integrity, we meet our partners where they are, integrating our tools into their operations and systems, whether that be through platforms like Databricks, AWS, Snowflake or their own platforms through an API. In this way, we’re making property professionals ‘superheroes’ again, automating time-consuming tasks with AI tools to empower them to focus on higher-value activities that increase face-time with their customers. We believe AI is most effective when it acts as an enabling tool, helping professionals make smarter, more efficient decisions.”
Target Audience
Who is Cotality’s target audience? How are you envisioning technology that services this variety of property professionals? Rogers pointed out:
“Cotality’s target audience spans the full property ecosystem, including real estate investors, developers, insurers, lenders, and local government agencies, to name a few. We also work with organizations involved in risk management and weather resilience. Our goal is to provide these diverse stakeholders with the data, analytics, and tools they need to make informed decisions throughout the property lifecycle.”
“We envision technology that not only supports the unique needs of each audience but also integrates seamlessly into their existing workflows. By combining predictive analytics, real-time data, and user-friendly interfaces, we aim to empower property professionals with insights that are both actionable and precise. Whether they are assessing risk, managing portfolios, or planning for future growth, our technology is designed to make their decision-making faster, more efficient, and more resilient, ensuring they stay ahead of challenges and capitalize on opportunities in an increasingly complex and dynamic industry.”
Differentiation From The Competition
What separates Cotality from its competitors? How did the rebrand tie into this? Rogers affirmed:
“One of our biggest differentiators is called CLIP, which is a proprietary property identification number that links various data and analytic assets to create a single digital property record. It’s been truly transformational for the industry, as no other data provider offers a unique identifier for a property that maintains lineage and stays consistent with the property through its lifecycle. As a result, our data can tell you the story of a property—both the parcel and the structure—in a matter of moments.”
“With 5.5 billion property records spanning 50 years to represent 99.9% of the market in the U.S. and billions more data points across Australia and the U.K., Cotality offers the most comprehensive and precise property data available. We work as a trusted partner, enabling property professionals to make smarter, more data-driven decisions. This combination of breadth and depth in data, along with our cutting-edge technology, empowers users to assess risks, optimize investments, and make strategic decisions with unparalleled speed and accuracy.”
“The rebrand amplifies our focus on precision and innovation and represents the idea of totality: delivering comprehensive data, technology, and AI-driven solutions that provide a complete view of the property ecosystem. This ultimately signals our commitment to pushing beyond traditional approaches in the property industry, globally. The rebrand aligns perfectly with our mission to deliver solutions that go beyond just data, offering transformative outcomes that help our customers stay ahead.”
Development Of Forward-Looking Catastrophic Risk Modeling
One of the biggest things you’ve led is the development of forward-looking catastrophic risk modeling. What has this done for the property industry? Rogers explained:
“Our forward-looking catastrophic risk modeling has revolutionized how the property industry anticipates and mitigates extreme weather risks. By providing hyper-local insights into perils – like flooding, wildfires, and hurricanes, our models enable property professionals to assess potential financial losses and vulnerabilities over the next 30 years and invest in resiliency accordingly. In fact, we’ve found that every $1 invested in making a home more resilient is equivalent to $6 saved in rebuilding from an extreme weather event, so our proactive approach allows insurers, lenders, and investors to make informed decisions about underwriting, portfolio management, and investment strategies. This ultimately delivers actionable mitigation strategies to enhance the resilience of communities and cities, reducing physical and financial exposure to weather-related risks overall.”
Role In Evolution Of Property Industry
What role do you see Cotality playing in the broader evolution of the property industry over the next 5-10 years? Rogers shared:
“As we continue to advance in AI and data analytics, Cotality is a key player in shaping the future of the property industry. Over the next 5-10 years, we aim to be the central hub for property data, providing insights that not only support individual professionals but also drive broader industry transformation. We envision a future where property professionals have seamless access to actionable intelligence that helps them navigate traditional and emerging challenges, like weather risks and housing affordability.”
“Our commitment to driving change is underscored by innovations like resilience scores, allowing property professionals to assess and mitigate weather-related risks. We’re also excited to continue exploring how data-driven solutions can help increase the availability of affordable housing, all while improving the overall resilience and sustainability of the property ecosystem. As we continue to evolve, we see our role as a catalyst for positive change, equipping the industry with the tools it needs to thrive in an increasingly complex and dynamic environment.”
Additional Thoughts
Anything else you would like to share? Rogers concluded:
The rebrand is a milestone, but it’s also a beginning. The Cotality brand is an invitation – to our clients, our partners, and our people – to think bigger, work smarter, and collaborate more deeply. We’re proud of the journey that brought us here, but we’re even more excited about where we’re going.
Looking ahead, we’re focused on addressing some of the most pressing challenges in the housing industry, such as affordability and resilience. For example, we’ve been exploring the potential use of federally owned land to alleviate housing shortages, particularly in states like Nevada, where 84% of the land is federally owned. By analyzing the proximity of these lands to existing infrastructure and leveraging our data and AI capabilities, we can identify viable locations for affordable housing development – something that traditionally took months or even years, but that we can now accomplish in just an afternoon. We’re also developing resilience scores for properties, which will help homeowners and insurers understand how to make their homes more resilient to emerging weather risks. Through these efforts, we aim to provide property professionals with the tools they need to manage risk and make data-driven decisions, all while contributing to a more sustainable future.
Ultimately, with this rebrand, we’re doubling down on innovation and reaffirming our commitment to delivering intelligence beyond bounds.
