Coveo has acquired Anglera, a San Francisco-based AI-native product data enrichment company backed by Y Combinator, expanding its Commerce platform with technology designed to improve how products are discovered across e-commerce sites and AI-powered shopping assistants.
Anglera’s platform uses agentic AI to extract, standardize, and validate product attributes from manufacturer specifications, PDFs, images, supplier data, and other sources. The technology is designed for complex business-to-business and business-to-consumer catalogs where products can contain hundreds of technical attributes and where incomplete information can make relevant items harder to find.
The acquisition brings Anglera’s enterprise customer base, including multiple Fortune 500 companies, into Coveo. Existing Anglera customers will continue using the Anglera platform, while the company’s enrichment capabilities will become available to Coveo Commerce customers as an add-on. Coveo plans deeper integration between product enrichment and its existing search and discovery technology.
Coveo said the combination could create a continuous improvement cycle in which buyer search behavior identifies gaps in product information, Anglera fills those gaps, and Coveo measures the effect on product discovery and conversion. The companies are also targeting Answer Engine Optimization and Generative Engine Optimization as shoppers increasingly rely on AI assistants to research and compare products.
In a 30-day A/B test reported by Anglera involving roughly 300 apparel SKU variants, enriched product pages generated a 120% increase in organic landing-page traffic and a 270% increase in AI-referred visits compared with a control group.
Coveo said missing product attributes can materially reduce discoverability, particularly as commerce shifts toward AI-mediated search. The acquisition adds a source-grounded enrichment layer to a platform that already uses buyer intent, context, behavioral signals, search, recommendations, conversational experiences, and agentic discovery to help enterprises improve digital commerce outcomes.
KEY QUOTES:
“AI is transforming how people find and buy products, whether they’re shopping on an ecommerce website, sourcing industrial components through a B2B portal or asking an AI assistant for guidance. In every case, the products with the best data are easier to find and buy. Anglera enriches data at the source, and Coveo connects it to what buyers are looking for. Together, we help our customers improve product discovery, create better buying experiences and increase sales.”
Laurent Simoneau, CEO And Co-Founder Of Coveo
“We started Anglera because so much valuable product knowledge sits in documents that no team can process by hand at scale. We built an engine that reads those sources the way an expert would and ties every attribute back to where it came from.”
Ray Iyer, Co-Founder Of Anglera
“Pairing Coveo’s insight into what buyers are searching for with our enrichment means we can identify gaps and fix the product data that’s costing customers sales. With Coveo, we can bring that technology to enterprise commerce at scale.”
Amay Aggarwal, Co-Founder Of Anglera
