Cowbell announced it is entering a “next cycle” of its growth strategy focused on sustained revenue expansion, operating profitability, and continued international buildout, as the cyber and specialty insurance provider broadens beyond its roots in adaptive cyber coverage.
The Pleasanton, California-based company said the initiative reflects its evolution from an adaptive cyber insurance pioneer into a wider digital protection partner spanning cyber, professional, and management liability lines. Cowbell outlined five strategic growth drivers for the next phase: international cyber expansion, growth in financial lines, resiliency services, mid-market expansion, and franchise subscriptions.
As part of the shift, Cowbell appointed John Botros as chief financial officer. The company said Botros brings more than a decade of financial leadership experience across high-growth technology and cyber-risk organizations and most recently served as CFO at Resilience, where he led investor relations, strategic initiatives, financial planning, revenue operations, and board engagement. At Cowbell, he will oversee global finance operations as the company scales internationally and prioritizes profitability.
Cowbell said it now protects approximately 30,000 small and mid-sized businesses worldwide, representing total insured revenue of $610 billion, and that 60% of its policyholders have partnered with the company for more than three years. The company also said it has paid more than $275 million in claims since its inception and has expanded its global risk pool to include 55 million small and medium-sized organizations.
Founded in 2019 and headquartered in the San Francisco Bay Area, Cowbell positions itself as an API-driven platform that unifies cyber, technology errors and omissions, and management liability coverage, with policy issuance it says can be completed in as little as five minutes. Cowbell operates across all 50 U.S. states, the District of Columbia, Australia, and the United Kingdom, and says it is backed by more than 25 global (re)insurance partners. The company also offers Cowbell Resiliency Services, an advisory arm providing digital forensics and incident response support as well as proactive cybersecurity solutions such as managed detection and response.
KEY QUOTE:
“As we enter this new cycle, parlaying our success in new products, new services, and new markets over the past 18 months, we are poised to scale responsibly and profitably. Cowbell has built a solid foundation of technology, talent, and trust. Now, we’re focusing on translating that strength into sustained growth, global expansion, and operating profitability while continuing to deliver protection that creates confidence, not complexity.”
Jack Kudale, Founder and CEO, Cowbell
