Creador – a prominent private equity firm in South and Southeast Asia – announced it acquired a controlling stake in MG Group, Southeast Asia’s leading B2B hospitality marketplace. This strategic investment positions MG Group to expand globally, utilizing its advanced technology platform and extensive network of over 350,000 accommodation suppliers and 8,000 global buyers.
For global travel, Asia now accounts for the largest share – driven by its increasing middle class, rapid urbanization, and a younger demographic eager to explore the world. And MG Group is uniquely positioned to spearhead the future of B2B hospitality from its Southeast Asian stronghold. With its scalable and low-cost model, Creador’s acquisition of MG sets the stage for expansion globally.
MG Group’s proprietary microservices-based platform, MG Jarvis, is transforming B2B hotel distribution by delivering rapid, low-cost connectivity and high-quality, real-time distribution. With Southeast Asia experiencing a travel boom, MG Group plays a major role in connecting global buyers and suppliers with unparalleled efficiency. Last year, MG Group achieved a year-over-year growth rate of nearly 50%, which underscores MG Group’s ability to scale its low-cost, high-impact distribution model across diverse markets.
Hotels utilize MG’s platforms for its ability to enable them to maintain tight and granular level controls over their distribution across B2B channels and markets, as well as MG’s strength in the TTA segment.
KEY QUOTES:
“Asia is not just the largest travel market; it’s the region defining the future of travel. MG Group’s innovative platform and lean business model make it uniquely equipped to lead the next wave of growth in global B2B hospitality. With this investment, we are building a global platform from the world’s fastest-growing region.”
- Creador’s Founder and CEO Brahmal Vasudevan
“Under Brett Henry’s leadership, MG Group successfully navigated the Covid pandemic’s significant impact on the hospitality sector during 2020-22 and emerged stronger than before. They did that by taking the opportunity to digitalize operations, which improved productivity substantially and established global strategic partnerships, such that MG Group delivered strong profitable growth from 2022. We look forward to MG Group’s continued growth and success.”
- Wong Chee-Yann, CIO of Northstar
“This is a defining moment for MG Group. Partnering with Creador provides us with the resources and expertise to expand our footprint, strengthen our platform, and deliver even greater value to our partners. Together, we will shape the future of B2B hospitality in Southeast Asia and beyond. I would like to thank Northstar for their steadfast support during the Covid pandemic years and for enabling MG Group’s digital transformation, which laid the foundation for our current success.”
- Brett Henry, President Director and CEO at MG Group
