Create Wellness – a leader in creatine-based products – announced it has raised $5 million in a Series A funding round led by Unilever Ventures. This latest round brings the company’s total funding to $7.3 million. The funding will accelerate Create’s mission to bring the benefits of proper creatine supplementation to a wider audience.
Launched by CEO Dan McCormick, Create Wellness has quickly established itself as a high-growth leader in the health and wellness space. And the company popularized the creatine monohydrate gummy, and is transforming how consumers approach creatine supplementation through education and compelling content. Create’s products are now sold nationally in major retailers like GNC and Wegmans, on Amazon, and through the company’s website.
Since launching, Create generated over $15 million in net revenue and sold over 20 million creatine gummies. And the Series A funding will support the buildout of a core team, enable further product research and development, and fuel a larger expansion into retail channels.
KEY QUOTES:
“Creatine is one of the most studied supplements on the market and its benefits for strength, recovery, and cognitive performance have been examined for over three decades. “Unilever Ventures’ backing validates our vision that creatine supplementation is going mainstream. This funding will allow us to build a world-class team, launch new creatine-forward products, develop partnerships with major retailers, and ultimately serve our customers more effectively.”
– Dan McCormick, CEO of Create Wellness
“Creatine is one of the most deeply researched supplements available, with benefits extending beyond sports nutrition. We have been impressed by the momentum Dan and Sienna have built in a short space of time and their vision to reimagine the creatine landscape with products which resonate with a broader audience. We’re excited to partner with the team on the next phase of Create’s growth.”
– Izzy Hemington, Principal at Unilever Ventures
“Our strategy is to offer the highest quality products, using the best ingredients and verified by leading institutions. Building trust with our customers is our number one priority.”
– Sienna Mori, President of Create Wellness
