CRED, an AI-based predictive intelligence platform, announced it has raised a $15 million seed round led by defy.vc with participation from HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels, and the leader of one of the largest PE firms.
The company exits stealth with a mission to give every business the predictive advantage once reserved for hedge funds, and to turn fragmented systems and signals into intelligent actions at scale.
CRED addresses how companies harness their data, unifying internal systems with real-time market signals and predictive AI models to deliver intelligent, ranked recommendations and actions tailored to each use case. And CRED tells organizations what to do, when to act, and why it matters, turning fragmented data into ranked and contextual insights and automated actions across the tools organizations already use.
For years, only hedge funds could afford to build and act on predictive models at scale. Now that edge is becoming mainstream. Surging datasets, cheaper compute, and rapid advances in LLMs are making real-time predictions accessible to every enterprise, not just the elite few.
CRED connects internal systems with real-time external signals to power smarter execution at scale. The platform transforms raw inputs into ranked and contextual insights that help teams focus on what matters most.
1.) Enrichment & Reporting – Gain complete visibility into your data ecosystem by connecting CRM, MAP, and other go-to-market systems. And CRED audits data quality in real-time, identifying missing fields, outdated records, and inconsistencies across the entire stack. With access to over 200 million companies and 900 million contacts, it enriches records with live market signals, including funding events, digital ad spend, hiring trends, and executive moves. This layer of enrichment and reporting surfaces insights across macro trends, internal operational efficiency, and the competitive landscape, giving teams the context they need to drive more intelligent execution.
2.) Intelligent Scoring & Prioritization – Customizable scoring models assess ideal customer profile fit, propensity to churn, and upsell potential for surfacing high-impact opportunities on an ongoing basis. And Real-time alerts notify GTM teams when prospects exhibit buying signals, while synthetic data modeling generates lookalike accounts based on historical wins for more effective targeting.
3.) Smart Action & Execution – CRED enables GTM teams to take immediate, intelligent action on enriched data and predictive insights. The platform connects to your existing systems—and includes a built-in outreach tool so teams can email prospects directly, trigger follow-ups, and launch campaigns without needing to switch tools. CRED automatically builds dynamic account lists, delivers real-time alerts when high-fit accounts show intent, and prioritizes them for engagement. From assigning leads to automating outbound workflows, CRED helps teams move faster, engage smarter, and capitalize on every opportunity.
CRED transforms fragmented data into action-ready intelligence and helping go-to-market teams move faster, prioritize better, and drive revenue with precision.
CRED founder and CEO Jon Carr-Harris is a serial entrepreneur with multiple exits and a decade of leadership in AI products, leads a team focused on removing the overhead of managing complex data infrastructures while unlocking new value. And CRED does not just analyze existing data—it generates petabytes of proprietary, net-new insights each month, contextualized for every customer. Its predictive intelligence engine has already driven over $100 million in revenue for users in the past year, along with more than $20 million in cost savings. CRED delivers personalized recommendations for key actions, including real-time scorecards that help sales, marketing, and operations teams identify and prioritize opportunities, optimize spend, and streamline workflows.
While in stealth mode, CRED also quietly signed 25 large enterprise customers, including major organizations such as the Golden State Warriors, UTA, and the PGA, saving companies over 10,000 hours of manual data entry per month and driving double-digit revenue growth month over month.
CRED will be investing in product development, data models, and expanding its go-to-market team. And the company has recently opened a new office in San Francisco and is actively hiring across data, sales, engineering, product, and customer success teams.
How the funding will be used: CRED will use the funding to scale operations beyond its first vertical in Sports & Entertainment into additional enterprise sectors.
KEY QUOTES:
“We’re in the age of AI where contextual data can now lead to profound business outcomes. Just like in science fiction, we can finally start to predict the future. We’re thrilled to prepare the company for its next chapter of growth and grateful for all the support we’ve had from Neil Sequeira at Defy and our incredible group of investors and customers.”
Jon Carr-Harris, Founder and CEO of CRED
“CRED is reimagining enterprise intelligence by combining real-time data, AI, and workflows into a single action-oriented, revenue-driving platform. We are excited to back an experienced technical founder like Jon with an incredible AI native team that is deep into customer traction and exponential growth by building an AI operating system for the future of all enterprises.”
Neil Sequeira, Founder and Partner at defy.vc
