Crisil Integral IQ (formerly Crisil GR&RS) is a company that delivers advanced research, risk management, data analytics, and operational solutions to global financial institutions, driving strategic transformation and operational excellence. Pulse 2.0 interviewed Crisil Integral IQ Suprabha AD to learn more.
Suprabha AD’s Background
Tell me more about your background and how long you’ve been with Crisil Integral IQ? Suprabha said:
“24+ years in global financial services, across banks and consulting firms. I am focused on delivering value that matters to stakeholders/customers.”
Favorite Memory
What has been your favorite memory working for Integral IQ so far? Suprabha reflected:
“A steaming cup of coffee and a huddle room with my subject matter experts, brainstorming on a build or a client pitch, is always a core memory and, thereby, a favorite one.”
Core Products
What do banks, financial services firms, and others within the financial ecosystem need to know about Integral IQ’s core products and features? Suprabha explained:
“Integral IQ is an integral part of banks and asset managers globally. We excel at delivering strategic transformation, optimizing risk, and driving operational excellence through our services across the value chain. Our risk and research solutions, driven by domain experts and AI help clients accelerate growth and achieve sustainable competitive advantage.”
Evolution Of The Company’s Technology
How has Integral IQ’s technology evolved over the last 5-10 years, and how has that impacted the business? Suprabha noted:
“Domain is what drives us, and technology is interwoven in our offerings.”
“Over the years, we have deep dived into our focus areas and leveraged technology to our core advantage.”
“For example, when we looked at valuations for sell side and buyside clients, we found it interesting to build tech-driven tools that will make their processes smarter.”
“Similarly, when we mapped our risk areas, we realised technology can be brought in to deliver model validations and stress testing more efficiently and effectively.”
“When we deep dived into credit solutions, we built tools that could aid superior portfolio monitoring.”
Significant Milestones
What have been some of Integral IQ’s most significant recent milestones? Suprabha cited:
“Having our work in GenAI externally validated by Gartner (recognised in 3 Hype Cycle and an Innovation Insight report) and Chartis Research (ranked in top 20 firms in their RiskTech AI50 2025 report) has been a big win for us this year as we enable our clients on their GenAI journey by offering domain relevant solutions. Apart from that, our offerings in risk management solutions have also seen widespread industry acceptance, having been ranked as one of the top 40 firms in Chartis RiskTech100 2025 report.”
Customer Success Stories
Can you share any specific customer success stories, even if you can’t provide the names of the companies? Suprabha highlighted:
“Our recent wins across regions in the West Coast in the US and the GCC region (Dubai) is testimony that Integral IQ has begun to grow in the regional space, too.”
Differentiation From The Competition
What differentiates Integral IQ from the competition? Suprabha affirmed:
“Unwavering client delight is the cornerstone of Crisil. Integral IQ analysts, associates and SMEs are mentored from Day 1 that what differentiates us from competition is our reputation, specifically our superior NPS and client satisfaction scores.”
Challenges Faced
Can you discuss recent challenges Integral IQ has faced when serving its clients? Suprabha acknowledged:
“There are two typical challenges in our business, in recent times.”
“The delays in decision making in an uncertain global environment. For instance, we grapple with client’s stringent timelines on risk remediations, coupled with internal delays in decision making in the uncertain market environments.”
“The second is around right adoption of Gen AI. With a multitude of Gen AI tools in the market, helping clients navigate and prioritise what will help them achieve their goals”
Future Company Goals
What’s next for Integral IQ in terms of goals, offerings, and expansions? Suprabha concluded:
“Integral IQ holds the goal of being a go-to leader in the private markets space in buyside and credit lending solutions, and risk transformation areas for banks.”
“Gen AI is a boon for Integral IQ as it helps strengthen our service offerings, infused with accelerators and tools.”
“This transformation of how we continue to be razor focused on delivering superior value to clients is our next big thing.”
