- CRM marketing company Optimove announced a $75 million investment. These are the details.
CRM marketing company Optimove announced a $75 million investment led by global growth investor Summit Partners. And the funding will support continued investment in strategic hiring and M&A, expansion of the company’s Customer Relationship Management (CRM) Marketing platform, and further acceleration of Optimove’s rapid growth. The company also announced the addition of Summit Partners’ Head of Europe, Han Sikkens, and Managing Director Steffan Peyer to its Board of Directors.
Optimove’s SaaS technology combines a Customer Data Platform (CDP) with a Multichannel Marketing Hub (MMH) designed for uniquely empowering brands to deliver personalized marketing campaigns to connect and engage with existing customers. And unlike more traditional solutions that rely on common, rule-based orchestration, Optimove places customer data at its core, layering advanced AI-based campaign orchestration on top. This helps users manage large-scale CRM marketing frameworks, personalizing thousands of campaigns to hundreds of segments and reaching each end consumer with the optimal message and promotion across email, mobile, and other channels. The company’s solutions will help customers achieve and attribute measurable improvement in key metrics like churn, reactivation, conversion, and lifetime value per each customer, campaign, set of campaigns, and across the entire customer base.
Based in Tel Aviv and operating from offices in New York and London, Optimove was bootstrapped for its first five years and has scaled quickly while maintaining healthy profit margins since its founding in 2012. And this new capital positions Optimove to further accelerate its growth and expand its global footprint.
Now the company’s CRM marketing platform sends more than 23 billion optimized messages through email, mobile, ad platforms and other channels, to over 3 billion customers every year. And Optimove serves over 500 brands, including BetMGM, Papa John’s, Staples, Varsity Tutors and others across e-commerce, gaming, retail, QSR, telecommunications, and financial services – and integrates with leading technology platforms like Snowflake, Shopify, Salesforce Commerce Cloud, alongside leading execution channels, including Facebook, Google Ads, Criteo, and Attentive.
Over the last year, Optimove generated revenue growth of more than 40% while continuing to maintain healthy profit margins. And the company currently has 280 employees and plans to double its global headcount over the next 2 years with hiring predominantly for its technology, customer, and commercial organizations.
KEY QUOTES:
“In the last 18 months, digital consumption grew like never before. As a result, the cost of acquiring new customers has skyrocketed, while customer loyalty took a deep dive. Now, more than ever, brands understand the urgency to invest in existing customers to drive growth. We built Optimove to address the challenges brands face when attempting to deliver personalization at scale. Our solutions are designed to offer marketing teams direct access to their customer data to build, test, and optimize their CRM campaigns. Our AI engine helps ensure that every customer receives the marketing treatment that increases their lifetime value, through the optimal channel, at any given time.”
— Optimove Founder and CEO Pini Yakuel
“The growth in e-commerce over the past decade has led to ever-increasing online competition, forcing brands to evolve their marketing strategies to deliver seamless, personalized omnichannel experiences that resonate and drive loyalty with consumers. From its roots in Israel’s thriving and dynamic technology ecosystem, Optimove has grown into a truly global business, serving well-known brands across more than 40 countries. With strong technology, a strategic executive team, and the addition of growth capital, we believe Optimove is poised to build on its market leadership position.”
— Steffan Peyer, Managing Director at Summit Partners
