CRM-Messaging is a company that provides businesses with a platform to conduct multi-channel communication and marketing, focusing on SMS, WhatsApp, and voice messages directly from a CRM system. Pulse 2.0 interviewed CRM-Messaging’s Growth Marketing Head Pallavi Sehgal to gain a deeper understanding of the company.
Pallavi Sehgal’s Background
Could you tell me more about your background? Sehgal said:
“I bring over 15 years of experience in product, growth marketing, strategic business development, and capital raising across global B2B and B2C markets. My career spans luxury, fashion, beverage, retail, and technology sectors, where I’ve consistently driven go-to-market strategies, scaled operations from startup to $10M+ revenue, and built cross-border partnerships. My educational background includes a Computer Engineering degree, a Master’s in Luxury Business, and a Global MBA with a Finance specialization, along with a Private Equity Certificate from Wharton. I’ve combined this foundation with hands-on leadership roles in operational value creation, investor relations, and strategic partnerships.”
Formation Of The Company
How did the idea for the company come together? Sehgal shared:
“CRM Messaging was founded to address a critical gap in how businesses engage with customers — bringing together messaging technology, data analytics, and customer relationship management in a seamless platform. The vision was to give brands a more intelligent, automated, and measurable way to drive engagement, improve retention, and ultimately increase lifetime value.”
Favorite Memory
What has been your favorite memory working for the company so far? Sehgal reflected:
“One of my favorite moments was collaborating with the leadership team to refine our investment proposals and seeing them resonate with investors and partners. It was rewarding to see the strategy, positioning, and financial narrative we built together open doors for new funding conversations and partnerships that have set us up for future growth.”
Core Products
What are the company’s core products and features? Sehgal explained:
“CRM Messaging Inc. offers an integrated platform combining multi-channel customer messaging, advanced segmentation, automated campaign management, and real-time analytics. Core features include personalized messaging at scale, AI-driven targeting, KPI tracking, and seamless integration with enterprise systems.”
Challenges Faced
What challenges have Sehgal and the team faced in building the company? Sehgal acknowledged:
“A major challenge has been the evolving privacy regulations and customer data restrictions that impact targeted marketing. We addressed this by enhancing our first-party data strategies, improving opt-in processes, and investing in AI-driven personalization that doesn’t rely solely on third-party data — allowing us to maintain high engagement while staying compliant.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Sehgal noted:
“Since launch, the platform has evolved from basic messaging tools to a robust, AI-powered customer engagement ecosystem. We’ve integrated machine learning for predictive segmentation, expanded API capabilities for enterprise clients, and introduced real-time analytics dashboards for better decision-making.”
Significant Milestones
What have been some of the company’s most significant milestones? Sehgal cited:
“Recent milestones include securing key strategic partnerships, refining our investor pitch for upcoming funding rounds, achieving significant KPI improvements in customer retention and engagement, and expanding our market presence in new industry verticals.”
Customer Success Stories
When asking Sehgal about customer success stories, she highlighted:
“One retail client leveraged our AI-driven targeting to segment dormant customers, resulting in a 35% reactivation rate within two months. Another B2B client used our multi-channel campaigns to improve their lead-to-conversion rate by over 20%, directly impacting their quarterly revenue.”
Revenue
When asking Sehgal about the company’s revenue details, she revealed:
“We’re experiencing strong momentum, growing Monthly Recurring Revenue at 20% and having recently crossed $1 million in Annual Recurring Revenue. While I can’t disclose exact funding details, we are in active discussions with investors who are responding positively to our growth trajectory, high retention rates, and expanding client base. This combination of strong recurring revenue and market interest positions us well for accelerated scaling in the months ahead.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Sehgal assessed:
“We are pursuing a Total Addressable Market (TAM) at the intersection of the global CRM and marketing automation sectors—together representing an opportunity of roughly $80 billion to $160 billion. The CRM market alone is estimated at about $73.4 billion in 2024 and projected to grow to $163.2 billion by 2030, while the marketing automation market is expected to expand from around USD 6.65 billion in 2024 to as high as $81 billion by 2030, depending on the source. Both segments are growing at double-digit CAGRs, fueled by rising demand for personalized, automated customer engagement. We are well-positioned to capture a meaningful share of this rapidly expanding market across multiple verticals and geographies.”
Differentiation From The Competition
What differentiates the company from its competition? Sehgal affirmed:
“Our differentiation lies in combining messaging, CRM, and analytics in one platform — reducing tech stack complexity for clients. Our AI personalization, robust integrations, and consultative onboarding approach ensure faster ROI and stronger customer loyalty.”
Future Company Goals
What are some of the company’s future goals? Sehgal emphasized:
“Our immediate goals include securing the next round of funding, expanding our partner ecosystem, enhancing AI capabilities for even deeper personalization, and increasing market penetration in key verticals such as retail, e-commerce, and financial services.”
Additional Thoughts
Any other topics you would like to discuss? Sehgal concluded:
“I’d like to highlight how AI infrastructure, no-code development, and no-code review are rapidly becoming the next frontier in technology — and how this shift is influencing both our product roadmap and the broader market landscape. Across industries, companies are racing to integrate AI at the infrastructure level, enabling faster, more intelligent decision-making and automation at scale. Simultaneously, no-code and low-code tools are breaking down barriers to development, allowing non-technical teams to build, iterate, and deploy solutions without deep engineering resources. This democratization of development is driving major M&A activity, as large players seek to consolidate capabilities in these areas. At CRM Messaging Inc., we’re closely aligned with these trends — embedding AI into our engagement platform and exploring no-code integrations that empower clients to move faster, personalize more deeply, and reduce reliance on heavy technical lift. This positions us not only to stay ahead of evolving customer engagement needs but also to remain relevant in a market where agility and intelligent automation will define competitive advantage.”
