CropX’s Acquisition Of CropMetrics: Details About The Deal You Should Know

By Noah Long ● January 29, 2020
  • CropX, a leading global soil sensing and agricultural analytics company, announced recently it is buying CropMetrics. These are the details about the deal.

CropX — a leading global soil sensing and agricultural analytics company — recently announced it acquired Nebraska-based CropMetrics. CropMetrics is a prominent provider of cloud-based, precision-irrigation tools.

The current CropMetrics and CropX partners and customers will now have access to a combination of in-soil data, advanced farm management analytics, and decision-support tools.

“We intend to lead the market for on-farm irrigation and nutrient management tools in the years ahead and the acquisition of CropMetrics completes a critical step towards that goal. By strengthening our partner network, growing our U.S. sales footprint and expanding our product offering, the acquisition will help us continue to provide affordable, scalable solutions for farmers dealing with mounting profitability challenges, resource limitations, and sustainability demands,” said CropX CEO Tomer Tzach. “The digital ag arena is on the verge of a shakeout, and we plan to maintain and grow our leadership position by providing best-in-class real-time, in-soil insights that will set the new performance standard for irrigation and nutrient management.”

And CropMetrics adds more than 500,000 acres under management and over 10 years of in-depth U.S. farm data to the CropX farm management platform.

Through a vast distribution network, a user-friendly decision support platform, and a patented Variable Rate Irrigation (VRI) platform for pivot systems, CropMetrics earned a reputation for providing exceptional quality, service and irrigation results.

“Adding CropMetrics’s solutions, extensive dealer network and experienced support team furthers CropX’s mission to become the global leader for in-soil IoT solutions for today’s producers,” added John Vikupitz, president at CropX. “Combining the power of CropX and CropMetrics will help us deliver the most advanced in-soil data analytics, decision-support tools, and data-driven irrigation prescriptions to growers worldwide.”

CropX is known for providing highly accurate, proprietary soil sensing technology, and a feature-rich decision-support platform built by in-house agronomic, data science, and software teams. And by analyzing soil data and integrating it with crop models, satellite imagery and weather forecasts, the CropX farm management platform helps farmers around the globe cut crop-input costs and increase profitability by driving water, fertilizer, energy, and labor savings.

“Since its founding, CropMetrics has become a trusted irrigation advisor for farmers looking to use soil health and moisture data to deliver higher yields and boost profits by improving water, nutrient and energy efficiency. Farmers and our network of CropMetrics partners will benefit from the addition of CropX’s real-time, in-soil analytics and IoT solutions,” explained CropMetrics CEO Lee Addams. “We are looking forward to working with the CropX executive team to evolve the platform with the addition of our solutions so more farmers can realize the massive, untapped profitability lever in managing water.”

The CropMetrics team is joining CropX effectively immediately and they will be adding valuable on-farm agronomy and irrigation management expertise.