Crowd Power Ventures (CPV), a venture studio and strategic investment partner for media, marketing, and advertising talent, announced the launch of a $20 million fund to build an integrated marketing ecosystem for the creator economy.
Market size: The creator economy is thriving, with the sector projected to surpass $840 billion by 2032 and over 8 million young professionals earning through content creation.
CPV’s initiative arrives as brands and creators increasingly seek scalable and marketing solutions in a fragmented digital landscape. And by consolidating top-tier talent and resources, CPV aims to redefine how creators and businesses collaborate.
KEY QUOTES:
“Independent creators are transforming the media space, and Hollywood in general, but need greater support to thrive. We’re assembling an elite coalition of agencies to become their strategic brain trust. CPV will be backing the most exciting agencies which blend strategy and storytelling and have a strong track record of launching cutting-edge campaigns and developing disruptive media properties. These agencies will form the core of CPV’s new marketing services division.”
Chris Wilkinson, CPV’s Managing Director
“Our investment partners have been eager to leverage the explosive growth in the creator economy, and the overwhelming interest is a testament to that demand.”
Andrew Dayton, CPV’s Head of Finance
