Cubby has raised a $63 million Series A minority investment to accelerate the growth of its property management platform for self-storage operators, the company said. The round was led by Growth Equity at Goldman Sachs Alternatives, with existing investors also participating.
The New York-based company positions the financing as fuel for hiring, product expansion, and deeper investment in product development and customer success as self-storage operators shift from legacy systems toward more modern, flexible technology stacks. Cubby said the industry is increasingly focused on meeting evolving renter expectations while competing in a marketplace where technology and workflow automation are becoming core differentiators.
Cubby provides an integrated suite spanning facility management, e-commerce, revenue management, call management, and voice-based automation. The company’s revenue management product uses machine learning to track factors such as competitor pricing, occupancy, and demand to recommend rates and adjust tenant pricing. Its calls product routes, records, and transcribes inbound calls and applies AI-based grading to surface performance insights, while its Voice AI offering is designed to handle sales and service calls and transfer to human staff when needed.
Cubby said it is investing further in AI agent capabilities intended to execute work on behalf of operators, including handling customer inquiries, processing rentals, adjusting pricing, and managing move-ins. The company noted that Voice AI is available to customers for an additional fee.
Goldman Sachs Alternatives investor Kelly Wallace is expected to join Cubby’s board as part of the transaction. Cubby CEO and co-founder Matt Engfer said the company plans to use the funding to accelerate talent acquisition and delivery of new products and services for operators.
Cubby said its platform is used by more than 400 operators managing more than 450,000 units across North America.
KEY QUOTES:
“Cubby is transforming how self-storage operators run their businesses by replacing legacy systems with a modern, intuitive, and highly scalable platform. The team’s deeply customer-centric approach, combined with AI-enabled workflows, allow operators to manage their portfolios more seamlessly and make better, data-driven decisions. We view Cubby as an emerging leader in the self-storage market and believe the company is building the foundational system of record for the next generation of the industry.”
Kelly Wallace, Investor, Growth Equity at Goldman Sachs Alternatives
“We founded Cubby to help self-storage operators, many of them entrepreneurs, grow exceptional businesses. From day one we’ve focused on giving our clients the ability to drive revenue and delight their renters. This investment enables us to fast-track the talent, products, and service self-storage operators deserve.”
Matt Engfer, CEO and Co-Founder, Cubby
“The self-storage industry has been waiting for a platform like Cubby. You can’t innovate without a stable, performant foundation—and Cubby has unlocked exactly that. What used to be buzzwords are now delivering measurable yield and real business impact for my team. With their software, AI capabilities, and integrity, Cubby is transforming self-storage from a technology laggard into an industry that can serve as an example of what’s possible.”
Adam Mikkelson, Liberty Investment Properties
