Customer Engagement Platform Company Popmenu Closes $17 Million

By Noah Long ● Oct 20, 2020
  • Popmenu — an all-in-one digital marketing and ordering SaaS platform for restaurants — announced recently that it raised $17 million in Series B funding. These are the details.

Popmenu — an all-in-one digital marketing and ordering SaaS platform for restaurants — announced recently that it raised $17 million in Series B funding. Bedrock Capital led the investment with participation from existing investors Base10 Partners and Felicis Ventures as well as new investors Mantis Ventures and Chapter One Ventures.

Popmenu will be using the funding to accelerate development of features that will help restaurants attract, engage, and provide streamlined ordering for customers in more powerful and cost-efficient ways than ever before. And Popmenu’s innovative platform has enabled thousands of restaurants to connect with their guests online, manage their own online ordering, and protect their profitability against expensive third-party platforms. Popmenu provides restaurant owners with a dynamic menu-centric website built with SEO in mind along with a full suite of marketing tools spanning email, SMS, social, Google My Business, and real-time menu management.

Popmenu’s growth has been fueled by the growing needs of independent restaurants and multi-concept hospitality groups alike. From boosting online ordering revenue of community staple Terra Terroir in Atlanta, to streamlining marketing automation and processes across locations of famed Los Angeles hotspot Urth Caffe, Popmenu’s platform is uniquely designed to meet the needs of independent restaurants of all sizes.

KEY QUOTES:

“So many industries have experienced radically accelerated trends through the COVID crisis, probably none more so than the restaurant industry. We’ve seen incredible adaptation, creativity and resilience from our clients across the country. We’re proud to have equipped them with features from online ordering to contactless menus to automated smart messaging that helped them put their best foot forward despite uncertainty all around them. They’ve embraced technology as key to weathering these challenging times. We are fired up to give them even more help attracting guests and reducing costs and complexity on the road to recovery.”

“When the COVID-19 crisis began, we totally shared our clients’ anxiety. But we put our heads down, focused on how we could help, and just tried to match their hustle in getting up every day and giving our all. We have received notes from hundreds of clients thanking us for being there for them through the darkest of times, which is incredibly humbling and has only galvanized our ambition to deliver a product that will help their business perform better than ever on the other side of these difficult times.”

— Brendan Sweeney, CEO and co-founder of Popmenu

“Popmenu’s impressive growth trajectory has been propelled by Brendan and Tony’s empathy for restaurant owners. Their unique product approach empowers independent restaurants and large chains alike to meet online demand — an increasingly critical channel for all restaurants. Bedrock is delighted to lead this investment.”

— Spencer Peterson of Bedrock Capital

“Popmenu already had a broad and differentiated feature set when we led their Series A last year. We’ve been so impressed by the team’s rapid response to expand their platform in response to the COVID-19 pandemic. They have helped thousands of their clients survive and thrive regardless of local market conditions. It’s very much become a Shopify for restaurants, giving control over engaging and transacting with guests exactly when restaurants need it the most.”

— Rexhi Dollaku of Base10 Partners

“When Alex, Drew and I met the Popmenu team, it was obvious to us right away how much they really cared about restaurateurs. Having close ties with owners and hospitality groups worldwide and knowing the unique challenges they face, we got excited about how Popmenu’s product could help impact their businesses in so many different ways.”

— Milan Koch of Mantis VC — which is a recently formed fund created by the music duo The Chainsmokers