Customer Research Company Dovetail Raises $4 Million

By Noah Long ● Feb 18, 2020
  • Customer research platform company Dovetail announced that it has raised $4 million in seed funding

Customer research platform company Dovetail announced that it has raised $4 million in seed funding. The investors that joined this round include Blackbird Ventures, Felicis Ventures, and Culture Amp’s CEO and co-founder Didier Elzinga.

Founded by former Atlassian employees Benjamin Humphrey and Bradley Ayers, Dovetail had identified a gap in the product development process and set out to build a platform for enabling customer research and sharing data-backed insights in real-time with the broader business.

Following two years of self-funded growth, the founders achieved profitability and built a customer base with dozens of blue-chip clients.

This round of funding will be used to fuel the company’s global expansion into the enterprise market. And Dovetail is used by thousands of user researchers at organizations, including Air New Zealand, Boston Consulting Group, Cisco, CSIRO, Deliveroo, Deloitte, Elsevier, Kayak, Mastercard, Sketch, Shopify, Square, Target, Thoughtworks, and VMware.

“It’s rare to come across a product as elegantly and intuitively built as Dovetail, and when you combine that product with Dovetail’s passionate customer base, you have the makings of something special. As Dovetail grows the product team and expands their global presence, we think they will become the go-to tool for companies who want to understand their customers and make data-backed product decisions,” said Nick Crocker, general partner at Blackbird Ventures.

The Dovetail team is comprised of 11 people with decades of combined experience working in customer-led product teams at Atlassian, Canva, Intercom, and Microsoft. And in the next year, Dovetail will grow to around 25 full-time employees based in Sydney and the company has plans to open a U.S. office later this year.

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