Why Cvent Acquired Event App Company DoubleDutch

By Annie Baker ● June 13, 2019
  • McLean, Virginia-based Cvent recently acquired mobile event app company DoubleDutch
  • These are the details behind the deal

Cvent, a McLean, Virginia-based meetings, events, and hospitality technology provider, announced recently that it acquired San Francisco-based DoubleDutch. DoubleDutch is a leader in the mobile event app industry. The terms of the deal were undisclosed.

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Why did Cvent buy DoubleDutch? The acquisition of DoubleDutch highlights Cvent’s investment in the mobile technology space and it will complement and grow the company’s signature mobile event app and onsite solution capabilities.

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Mobile event apps have become an essential part of the attendee experience as it facilitates and captures engagement thus leading to higher event ROI and attendee satisfaction. With the acquisition of DoubleDutch, Cvent is expanding on its commitment to the critically important onsite experience.

Cvent has more than 4,000 employees, 25,000 customers, and 300,000 users worldwide. And the Cvent Event Cloud offers software solutions to event planners and marketers for online event registration, venue selection, event management/marketing, onsite solutions, and attendee engagement. And Cvent’s suite of products automates the planning process to maximize the impact of events. Plus the Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business.

“DoubleDutch is an innovator in the mobile event app space and both Cvent and DoubleDutch have a shared mission to unlock the business value of human connection,” said DoubleDutch CEO and founder Lawrence Coburn. “We are incredibly proud to join the market-leading team at Cvent. With their global reach and scale, we can fuel our passion to change the way people connect, learn, and grow at live events.”

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Cvent Hospitality Cloud’s are used by leading hotel companies for its digital marketing tools and software solutions in order to win business through Cvent’s sourcing platforms and to service their customers directly, efficiently, and profitably — which helps them grow and own their business. And the company’s solutions optimize the entire event management value chain and enabled clients around the world handle hundreds of thousands of meetings and events.

And DoubleDutch’s mission is to unlock the value of human connections by using the power of digital to live experiences. DoubleDutch’s Live Engagement Platform powers events, conferences, and trade shows for over 500 customers such as Akamai, LinkedIn, ASAE, and SAP.

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“We are extremely excited to add DoubleDutch to the Cvent family,” added Cvent CEO and founder Reggie Aggarwal. “By adding DoubleDutch’s industry expertise to Cvent, we accelerate our investment in mobile event technology. We are also proud to welcome the talented DoubleDutch team to our more than 4,000 Cventers worldwide. Together, we will continue to drive innovation in how attendees engage at events.”