Cvent has completed its acquisition of ON24, expanding its end-to-end event management platform with enterprise-grade webinar technology and AI-driven engagement capabilities.
The deal strengthens Cvent’s strategy to unify in-person, virtual, hybrid, and webinar experiences into a single connected platform. By integrating ON24’s digital engagement tools, the combined company aims to help B2B marketers deliver more cohesive audience experiences while generating actionable first-party data to drive pipeline and revenue.
The acquisition supports Cvent’s broader vision of a Total Event Program, enabling organizations to manage all event formats in one system. With ON24’s capabilities, marketers can connect engagement across touchpoints, streamline their event and marketing technology stacks, and execute event-led growth strategies more effectively.
Cvent said it will continue investing in ON24, with a particular focus on AI innovation, enterprise-grade reliability, and compliance. Existing ON24 customers are expected to maintain the same platform experience, now enhanced by Cvent’s resources and long-term product roadmap.
The combined portfolio will offer a range of AI-powered webinar and video engagement solutions, giving organizations flexibility to tailor tools to their specific marketing and event needs while maintaining a unified data and engagement strategy.
The transaction also reflects Cvent’s ongoing expansion strategy, as it builds a comprehensive platform designed to support engagement across all event formats and customer journey stages.
KEY QUOTES:
“Together, Cvent and ON24 will drive the industry forward, bringing digital and in-person engagement into a unified, intelligent experience that helps organizations connect with their audiences across every stage of their journey. The way organizations engage audiences, fuel demand and build long-term brand loyalty has fundamentally changed, and the Total Event Program is how today’s marketers are keeping pace. In-person, hybrid, webinars and digital experiences all have to work together to drive real business results. Bringing ON24 into the Cvent portfolio is the next step in delivering on that vision and enabling organizations to accelerate growth through events.”
Reggie Aggarwal, Founder And CEO Of Cvent
“Today marks an exciting next phase for ON24. ON24 has built a powerful, AI-driven intelligent engagement platform and B2B brand that businesses trust to drive growth and deliver meaningful customer experiences on a global scale. This transaction reflects the strength of that foundation and the value we have created for our customers. Together, Cvent and ON24 will drive the industry forward, bringing digital and in-person engagement into a unified, intelligent experience that helps organizations connect with their audiences across every stage of their journey.”
Sharat Sharan, Co-Founder, Chairman And CEO Of ON24
