CYBER Express Wash, which is one of the most forward-thinking car wash brands, announced it has secured a strategic investment from FTW Capital, a New York-based investment firm focused on underappreciated themes, with a current emphasis on the automotive services ecosystem.
This partnership marks a major milestone in CYBER’s continued growth as the company expands its presence and redefines the future of express car care.
FTW Capital deeply understands the automotive landscape through its portfolio of public and private investments in auto care, aftermarket services, and enabling technologies. Following extensive diligence across the express wash landscape, FTW Capital identified CYBER as a standout opportunity. It earned its place as the firm’s first private investment in the category, reflecting FTW’s high selectivity and long-term conviction.
With two additional CYBER locations secured in Anchorage, the brand is primed to meet rising demand for elevated interior and exterior car care.
CYBER’s flagship location has already set a new standard with its express interior detail model, blending speed, service, and advanced technology—an approach no other Alaskan wash offers and few have attempted nationwide. FTW Capital believes CYBER’s model represents the next evolution in car wash services.
FTW’s funding will advance continued development, hiring, and infrastructure to support both local expansion and a scalable operating model.
KEY QUOTES:
“FTW shares our long-term vision of bringing a premium, innovative car wash experience to a market that’s long been underserved. Their belief in our model and commitment to quality is a huge vote of confidence in what we’re building—not just for Alaska, but for where the industry is heading.”
- Founder/CEO Paul Horstkoetter
“What stood out about CYBER was their forward-thinking approach to the interior express model. We believe this is where the industry is going— the challenge with interior services has never been demand; it’s been building a model that works at scale without compromising quality and profitability. CYBER is leading that charge with the operational know-how and market insight to do it right.”
“CYBER offers the rare combination of an innovative concept, strong local execution, and national growth potential. In our diligence, we spoke to operators across the country. Many want to crack the interior clean model, but very few are truly ready to take it on— it requires not just technology, but the right team, training, and customer experience. CYBER gets that.”
“We’re excited to partner with operators who not only see the future, but are ready to build it. CYBER’s approach sets the stage for the next phase in the evolution of car wash services.”
- Fritz Woelfel, Managing Partner at FTW Capital
