Rise Growth Partners announced a strategic minority investment in Cyndeo Wealth Partners, an independent registered investment advisor with approximately $3.1 billion in assets under management. The partnership is designed to support advisor recruiting, organic growth, and expansion across Florida and the broader Southeast.
Cyndeo, headquartered in Florida with offices in St. Petersburg and Lake Mary, serves high-performance individuals and families with complex financial needs, including entrepreneurs, corporate executives and professional athletes. The firm was founded in 2020 by industry veterans and is led by President and Chief Executive Officer Matt Kilgroe, who previously spent nearly a decade at UBS before launching the company.
The firm has developed a reputation for relationship-driven wealth management and disciplined organic growth. Cyndeo focuses on long-term planning for clients navigating major life transitions and works closely with a network of agents, business managers, CPAs, and other advisors.
Through its CW Boss division, the company has also built a presence serving professional athletes in leagues such as the NBA and NFL. The division offers concierge-style planning and financial coordination tailored to athletes facing compressed earning windows, complex tax considerations, and post-career financial planning.
Rise Growth’s investment will combine capital with operational and strategic support to accelerate the firm’s next phase of development. The partnership will focus on recruiting and onboarding advisors across Florida and the Southeast, strengthening leadership and operational infrastructure, advancing branding and go-to-market strategy, and supporting selective mergers and acquisitions.
The deal follows a competitive process in which Cyndeo evaluated multiple potential investors before selecting Rise Growth for its wealth management focus and leadership experience in building and scaling advisory firms.
Rise has made several minority investments in independent advisory firms as part of its strategy to support the next generation of wealth management platforms. Its portfolio includes OnePoint BFG Wealth Partners (formerly Bleakley Financial Partners), Grimes & Company, and Krilogy.
Dynasty Financial Partners, which helped launch Cyndeo and previously invested in the firm, will roll over its investment as part of the transaction. The company will continue providing technology and investment platform support, as well as investment banking and advisor lead generation services through Dynasty Connect.
Support: Dynasty Investment Bank served as the exclusive sell-side advisor to Cyndeo on the transaction. Hill, Ward & Henderson served as legal counsel to Cyndeo, while Kilpatrick Townsend & Stockton served as legal counsel to Rise Growth Partners.
KEY QUOTES:
“From day one, Cyndeo has been built around giving advisors a real voice in their future while holding ourselves to exceptionally high standards on behalf of our clients. Having come from a wirehouse environment myself, I know how hard it can be for advisors to find true independence without sacrificing growth or autonomy. Rise understands that balance. This partnership allows us to scale intentionally while continuing to deliver the breadth and depth of services necessary to compete in today’s environment.”
Matt Kilgroe, President And Chief Executive Officer Of Cyndeo Wealth Partners
“We treat this like a team, because teams want to win. Cyndeo has built a performance-driven culture with clear expectations, accountability and support, which makes them exactly the kind of firm we look to partner with. We’re proud to join Dynasty to accelerate this next phase of growth. Together, this positions us to be truly ambitious, particularly in lifting high-performance advisors out of the wirehouse environment and giving them independence without sacrificing scale or support.”
Joe Duran, Managing Partner At Rise Growth Partners
“It is an exciting chapter to partner alongside Rise as we continue our long-standing relationship with Cyndeo. We’ve been proud to support the firm since its launch, and we’re excited to continue backing Cyndeo as an investor and strategic partner. Together with the Rise team, we look forward to helping Cyndeo scale its platform and advance its growth for the benefit of both its clients and advisors.”
Shirl Penney, Chief Executive Officer Of Dynasty Financial Partners
