Cyviation is a company that offers proactive intelligence and monitoring solutions, which can identify cyber threats for commercial airlines and private jets, focusing on aircraft communication vulnerabilities in the air and on the ground. Pulse 2.0 interviewed Cyviation’s CEO Avi Tenenbaum to learn more about the company.
Avi Tenenbaum’s Background
Tenenbaum has co-founded three startups and spent many years in tech and innovation. Tenenbaum said:
“My focus is on the creation of new business and conversion of vision to tangible business where applicable. Coming from a sales and marketing background, I spent nearly 15 years in the telecom business and before and after that on various advanced technologies ventures. I hold a Singaporean permanent residency, lived and worked in Asia for about 20 years,and try to maintain my passion around people, nature and scuba diving.”
Formation Of Cyviation
How did the idea for Cyviation come together? Tenenbaum shared:
“The idea for Cyviation started as an idea at IAI – Israeli Aerospace Industry, but that organization was too corporate and too large to support an agile and dynamic framework needed for Cyviation. So they brought a couple of private investors, and did a full spin-off, called me to set it up from zero – and here we are two years and two months later, with a suite of solutions, patented technology, strong presence, and initial commercial agreements.”
Core Products
What are the company’s core products and features? Tenenbaum explained:
“Technology to identify in real-time cyber attacks on an aircraft and a suite of solutions to assess vulnerabilities, develop knowledge and be able to better manage a cyber event when on the aircraft.”
Favorite Memory
What has been Tenenbaum’s favorite memory working for the company so far? Tenenbaum reflected:
“My team. Simply great, and we are building together a real value to the world.”
Challenges Faced
What bottlenecks/challenges has Tenenbaum faced in his work sector? Tenenbaum acknowledged:
“There are always bottlenecks from market readiness, ability to find, select and recruit talent, and the basic challenge of a startup paving its way into a very traditional and slow-moving market – the aviation industry.”
Evolution Of Cyviation’s Technology
How has Cyviation’s technology evolved since launching? Tenenbaum noted:
“Some parts of it have already been awarded patents, others have reached an initial commercial stage, and we are practically seeing innovation grow and mature into a solution and platform on a daily basis.”
Significant Milestones
What have been some of the company’s most significant milestones? Tenenbaum cited:
“Getting the first couple of proof of concepts (POCs) and signing an agreement with Deloitte that gives us strong potential strategic leverage and important accreditation.”
Funding/Revenue
After asking Tenenbaum about the company’s funding information, he revealed:
“We are still in the early stage and preparing our series A in mid-2024.”
In terms of revenue, the company’s solutions are shared under licenses and it is in the form of a SaaS in most cases.
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Tenenbaum assessed that it is about $3 billion annually.
Differentiation From The Competition
What differentiates the company from its competition? Tenenbaum affirmed:
“Our focus on the aircraft is unique. There are many cybersecurity companies, but aviation in particular aircraft – is an area that has not been addressed so far. Combining cybersecurity expertise and aviation knowledge is unique and not easy to match what we have.”
Future Company Goals
What are some of the company’s future company goals? Tenenbaum concluded:
“Make flights more cyber secure. We are building a leading brand and hope that in the near future – when you talk about cyber and aviation you talk about Cyviation.”
