Daash Intelligence, a predictive retail market platform, recently announced closing its $2.75 million seed investment round. Silicon Road Ventures led the funding round with New Stack Ventures, with participation from Red Bike Capital, Willow Growth Partners and OpenSky Ventures. First developed within incubator 100.co, Daash notches a significant milestone with this funding as it aims to transform the commerce intelligence industry through targeting eCommerce, brick & mortar, and direct-to-consumer (DTC) channels.
Daash handles the fundamental challenge of transparency across the retail landscape. Brands are often challenged with obtaining actionable insights into competitive products, sales performance, and market share information. This lack of visibility is a critical issue that affects brands across the board.
To address this problem, Daash Intelligence has developed proprietary technology that empowers brands with insights around their market dynamics. And brands using Daash can now identify which competitors are gaining or losing market share and understand the underlying factors driving these trends. Brands are using Daash to inform their new product development, fine-tune marketing strategies, and optimize their channel sales efforts.
With this funding round, the company will continue to improve the accuracy of its predictive intelligence platform and scale their go-to-market efforts across multiple CPG categories. Daash firmly believes that commerce intelligence is no longer a luxury, but it is a mission-critical asset for consumer brand operators. The largest brand conglomerates already depend on commerce insights to guide their product positioning, pricing strategies, market sizing, and inventory management. And Daash enables the harnessing of new data sources to make real-time insights possible for every CPG brand.
KEY QUOTES:
“Harnessing this technology was a game changer for our brands like Cay Skin and Juni Sparkling Tea. Daash can predict historical sales across competitors and spot emerging market trends with precision.”
- Kim Perell, CEO of 100.co
“The response has been amazing with over 20 leading brands already licensing the platform, including Sacheu and Summer Fridays. By identifying emerging market trends and product performance earlier than other brands, they are creating a clear competitive advantage.”
- Philip Smolin, CEO and co-founder of Daash
“At SRV we invest in commerce-enabling technologies which are transforming and accelerating the commerce landscape. Daash is revolutionizing the intelligence which powers this industry, and we’re thrilled to be a partner with them on the journey.”
- Ross Kimbel, Managing Director & Partner at Silicon Road Ventures (SRV)
