Daisy is a company that provides tech-driven property management for condos, co-ops, and HOAs. Pulse 2.0 interviewed Daisy co-founder and CEO Yotam Cohen to gain a deeper understanding of the company.
Yotam Cohen’s Background
What is Yotam Cohen’s background? Cohen said:
“I’m the Co-founder and CEO of Daisy, the fastest-growing AI-native property management company. I’ve always been drawn to building things from the ground up — not just companies, but teams and cultures that can take on big, messy industries and make them better. Before Daisy, I co-founded Wibbitz, a video tech company that grew from a small idea into a global business with offices in New York, Tel Aviv, Paris, and London, eventually acquired by Vimeo. I studied business and entrepreneurship at Reichman University in Israel, and today I also mentor young entrepreneurs — something that keeps me connected to the energy and creativity that first inspired me to start building.”
Formation Of The Company
How did the idea for the company come together? Cohen shared:
“My journey into property management was sparked by personal experience. I had lived in two very different apartment-living realities. In one, neighbors were friends—picking up groceries for each other, sharing Wi-Fi, and building a real sense of community. Then, I moved to a “better building”, newer, with more amenities, but things were always breaking and neighbors were always fighting. I joined the board to try and fix things, only to realize that antiquated systems and a lack of transparency were the norm, not the exception. I realized that the way buildings are managed has a real ability to impact people’s quality of life. That’s what set the stage for Daisy’s creation.”
“From there, I started talking to anyone and everyone I knew in real estate, and learned more about property management – the industry was fundamentally broken. Management companies were using outdated systems and the processes were very manual, and they weren’t orienting their service around customer satisfaction. We realized that by connecting everyone on one platform, streamlining workflows, and making all actions transparent, we could fundamentally change how buildings are managed: making it proactive, efficient, and resident-focused.”
Core Products
What are the company’s core products and features? Cohen explained:
“We started from day one as a technology-first company, which means faster responses, total transparency, and fewer headaches for everyone in your building.”
“Think of Daisy like ordering a car on Uber: you see what’s happening in real time, and everything behind the scenes just works. That’s what we bring to property management.”
“With Daisy, board members get a clear dashboard showing the full picture of their building—finances, operations, compliance—plus the ability to take action instantly. Residents use the Daisy Neighbors app to pay charges, track packages, and connect with their community. Supers, vendors, accountants, and brokers all work in their own connected apps, so everyone is on the same page.”
“Because everything runs on one system, nothing falls through the cracks. Vendor scheduling, compliance, repairs, finances—every step is tracked, measured, and resolved quickly. For boards, that means instant transparency. For residents, it means fewer surprises and a smoother experience day to day.”
“Daisy isn’t just adding technology to old processes. We’ve rethought property management from the ground up so that buildings run better, people feel more connected, and every detail is handled without the stress.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Cohen acknowledged:
“Recently, we started onboarding two of the largest buildings we’ve ever worked with, one with over 420 units and another with more than 270. Both had been using a specific software platform to manage communication and tasks with their on-site teams, and they were used to it.”
“We had a choice: either adopt their system, or build something better. We decided to build.”
“Within about a month, we launched a new internal platform designed specifically for on-site teams in large buildings. What started out as a necessity turned into something much bigger, we now have a real alternative to the long-standing software these buildings relied on.”
“It was a good reminder that some of the best innovation happens under pressure. By building something of our own, we not only solved the immediate problem, we also made it easier for more large buildings to join Daisy and get the level of service they should expect.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Cohen noted:
“From day one, we built Daisy to be a tech-powered property management company—but over the past year, we’ve taken a major leap forward with AI.”
“AI now powers core operations: routing tasks by urgency, flagging issues early, and automating compliance. But the real shift? We’ve started building AI agents as actual teammates.”
“Take ‘Steven’—he handles all the communication with the prior management company when we take over management of a new building. He chases down documents, follows up when something’s missing, and checks in with us when he hits a decision point.”
“It’s already reshaping our org structure. Instead of throwing more people at problems, we’re designing roles around what humans do best—and giving agents full ownership of repeatable workflows. That’s allowed us to scale faster without sacrificing service.”
Significant Milestones
What have been some of the company’s most significant milestones? Cohen cited:
“We now manage over 4,000 units across New York City, with expansion underway into New Jersey. We’ve launched major platform upgrades that have significantly reduced resolution times by over 30%. We have introduced Lily, our support agent that now handles 22% of all income requests. Another milestone, introducing our fully transparent maintenance workflow, which has transformed how boards, supers, and vendors collaborate.”
Customer Success Stories
Can you share any specific customer success stories? Cohen highlighted:
“One recent example comes from a building we manage on the Upper West Side. New York City’s Local Law 97 sets strict carbon emissions limits for buildings, with steep financial penalties for non-compliance. These limits are calculated in part using data reported under Local Law 84, which tracks a building’s annual energy and water usage.”
“When Daisy took over management, we conducted a full audit of the building’s Local Law 84 filings and discovered that the previous management company had submitted inaccurate usage estimates. Based on those errors, the city had projected roughly $58,000 in penalties under Local Law 97. By correcting the data and resubmitting accurate reports, we brought the building’s projected penalties down to zero — saving the property tens of thousands of dollars and demonstrating how proactive, data-driven management directly protects a building’s bottom line.”
Revenue
When asking Cohen about the company’s revenue details, he revealed
“While we don’t publicly share revenue figures, I can say that we’ve experienced strong year-over-year growth since launching and have secured funding from leading investors. This has allowed us to expand our technology team, grow our service coverage, and invest heavily in product development to keep innovating ahead of the industry.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Cohen assessed:
“In NYC alone, there are about 14,400 condos and co-ops buildings, which is where we started. We’ve recently expanded into surrounding areas — Long Island, New Jersey, and Yonkers — and we’re now working with HOA communities too, which represent a massive opportunity.”
“Nationally, the scale of the market is enormous and still underserved. In the U.S., more than 40 million households are part of an HOA across 365,000 communities. Roughly 73% of those communities are professionally managed by about 18,000 management companies — and the majority of those companies are small, mom-and-pop operations. The result is a fragmented industry where 70% of company revenue goes to labor performing manual tasks that technology could streamline, while less than 1% is invested in technology itself.”
“That inefficiency translates into a $130 billion total addressable market. Today Daisy is active in New York and New Jersey, with plans to expand into 10 additional states in 2027, expand nationally by the end of 2028, and globally by 2030.”
Differentiation From The Competition
What differentiates the company from its competition? Cohen affirmed:
“Most property management companies rely on one property manager to handle everything, from resident requests to building emergencies to vendor coordination. It leads to burnout internally, and a reactive experience for customers.”
“At Daisy, we’ve built a model that’s more specialized and supported. We have a dedicated team that handles resident requests, an operations team that supports supers and onsite staff, and systems that make sure work gets routed to the right people, not just piled on one person. We designed our entire system to optimize for two things: getting things done quickly and giving everyone full transparency into the process. That alone makes a huge difference.”
“We’re also using technology and AI to automate workflows, route tasks intelligently, and proactively manage things like compliance. But we don’t believe technology alone is the answer. What sets Daisy apart is how we combine human care with smart automation: ensuring residents feel supported while the operations behind the scenes run seamlessly. It’s the balance of caring and automation, transparency and efficiency, that truly differentiates us.”
Future Company Goals
What are some of the company’s future goals? Cohen concluded:
“Our focus has always been, and will continue to be, on delivering exceptional service to our customers. That means constantly improving how quickly tasks get resolved and ensuring complete transparency at every step.”
“Looking ahead, we want to expand the number of people who benefit from Daisy, helping more residents live better lives in their HOAs and buildings. We’re growing quickly in New York City, have expanded into New Jersey, and are actively evaluating the next markets where we’ll bring Daisy.”
“This growth isn’t just about scale — it creates a virtuous cycle. The more buildings we serve, the more data we collect, the smarter our systems become, and the greater our buying power with vendors. All of that translates into an even better experience for the boards and residents who rely on us.”
