- Data-driven performance marketing company Fluent announced it is acquiring AdParlor Holdings
- These are the details of the deal
Fluent, a data-driven performance marketing company, announced it signed an agreement to acquire substantially all of the assets of AdParlor Holdings along with certain of its subsidiaries. AdParlor is a digital ad solution for social media buying.
“I am thrilled to welcome Evan Conway and the AdParlor team,” said Fluent CEO Ryan Schulke. “The combination of their high-touch approach to managing digital strategies with tech-enabled media buying and our scalable, first-party, self-declared data asset creates a unique value proposition for performance-focused and growth-minded brands.”
By adding AdParlor to its offerings, Fluent will expand its performance-based marketing capabilities into the broader digital ecosystem. AdParlor’s expertise in developing a social media strategy, planning, and buying is going to enable Fluent to extend its reach into alternative digital channels beyond its portfolio of websites.
And AdParlor also provides additional client service experience and product capabilities as well as personalized creative design and testing across channels to drive actionable insights.
“We have worked hard to build a team and a company that specializes in delivering performance for our customers on social networks, and we are excited to be joining the Fluent family,” added AdParlor CEO Evan Conway. “Our customer-focused approach will be enhanced by leveraging Fluent’s proprietary technology and resources, allowing us to provide more value across social channels, and leverage greater personalization and measurement capabilities.”
Fluent and AdParlor are together creating a new approach to blending media buying with tailored program design and execution thus resulting in measurable outcomes for their clients.
