Datasembly: $16 Million Funding Received To Offer Real-Time Product Data For Retailers And CPGs

By Dan Anderson ● Jun 8, 2023

Datasembly – a leading provider of real-time product pricing, promotions, and assortment data for retailers and CPG brands – announced it has secured $16 million in funding led by Noro-Moseley Partners with participation from Grotech Ventures, Topmark Partners, and Staley Capital. The company offers critical software and tools to some of the largest and most competitive CPGs and retailers in the world. The new funding round will enable Datasembly to scale in a capital-efficient manner, bringing new tools to the market quickly.

With over 3 years of data captured through a proprietary data collection engine, Datasembly amassed the most actionable data set in the market. And while legacy market research platforms continue to rely on manual data collection, Datasembly provides competitive intelligence tools that CPGs and retailers need to stay ahead in an instant.

Datasembly is continuing to lead the industry in collecting and harmonizing retail product data at scale to unlock new levels of analysis and optimization previously unavailable to the market.

Recently, Datasembly announced a Product Matching service that offers the largest base of the highest-quality product matches, providing instant clarity into the competitive product landscape while solving a notoriously difficult challenge to keep product matching collections fresh through a first-ever, proprietary, match maintenance engine. And the company’s pricing, promotion, and assortment information for both online and brick-and-mortar retailers, provide clients with invaluable insight and competitive information for real-time product transparency.


“Even through more complicated economic times, Datasembly has continued to grow and scale, underscoring the demand for our data and tools. While the broader funding environment has cooled, Datasembly has still been attractive to new investors because of the value and differentiated offerings we bring to the marketplace that are unavailable elsewhere.”

— Co-founder and CEO Ben Reich

​​“CPGs and retailers need comprehensive, cost-effective, real-time pricing and product availability data. Datasembly provides the best-in-class solution, collecting and normalizing billions of data points weekly. As its customers continue to fight inflation and weather supply chain issues, Datasembly is instrumental in empowering effective pricing, promotion, and assortment decisions.”

— John Ale, General Partner at Noro-Moseley Partners