DaVinci Commerce, formerly known as Jivox, announced it raised a strategic financing round to accelerate growth of its AI-native platform for “agentic commerce marketing,” a category it says blends automated commerce creative optimization with rapid activation across retail and commerce media networks.
The company did not disclose the size of the round, but said the capital will be used to invest in product innovation and expand go-to-market efforts as large consumer brands and retailers look to deploy agentic AI to automate complex, multi-step marketing workflows.
DaVinci Commerce positions its platform as a way for brands and commerce media networks to reduce the time and operational overhead required to launch campaigns across multiple retail media environments, while maintaining compliance through what it describes as enterprise-grade guardrails. The company also said it was recognized as a Top 50 innovation at the 2026 NRF Innovators Showcase.
The company pointed to a May 2025 eMarketer forecast projecting U.S. commerce media advertising spend to grow at a 15.3% compound annual rate from 2025 to 2029, and said the category’s expansion is increasingly tied to the convergence of commerce media, programmatic buying, and closed-loop measurement.
DaVinci Commerce said its platform centers on two primary capabilities: commerce content optimization, which uses AI to generate and tailor ads and content for programmatic media at scale; and commerce media activation, which it said can launch AI-powered campaigns in under five minutes while adhering to brand, legal, and retailer requirements.
The company added that it supports agentic shopping experiences designed to move consumers from ad exposure into guided shopping conversations, aiming to connect marketing interactions to verified transaction data and incremental sales measurement, rather than routing shoppers to traditional product landing pages.
Backers in the financing include Saama Capital, as well as a group of technology and enterprise executives including Amit Singhal, a former Google Fellow and senior vice president who led Google’s core search team; former Informatica CEO and chairman Sohaib Abbasi; and engineering leader Cosmos Nicolau, who has held senior roles at companies including Google and Akamai.
DaVinci Commerce also announced two board additions: Saama Capital founder and managing partner Ash Lilani, and Jerry Porter, who recently served as chief research and innovation officer at Procter & Gamble Fabric & Homecare. The company said its board also includes Greg Archibald, PayPal’s vice president of global ad sales, and DocuSign President Robert Chatwani, who previously served as chief marketing officer at Atlassian and as CMO of eBay North America.
Originally launched in August 2023, the company said the rebrand to DaVinci Commerce reflects its focus on an AI-agent-driven approach to commerce marketing, where automation increases speed and scale without sacrificing control. DaVinci Commerce said its platform is used by brands including Nestlé, Diageo, Giant Eagle, and Nordstrom.
KEY QUOTES:
“Commerce media growth is no longer limited by media spend but constrained by the ability to handle speedy launches, multi-retailer complexity, and compliance. We built the DaVinci Commerce platform from the ground up to be AI-native, enabling brands to lower the cost and complexity of creating and running commerce campaigns across multiple retail media networks while improving performance through personalized commerce ads—all with enterprise-grade guardrails. As demand for agentic commerce marketing continues to accelerate, we raised this round of financing to further invest in product innovation and expand our go-to-market efforts.”
Diaz Nesamoney, Founder & CEO, DaVinci Commerce
“I am very excited to be teaming up with Diaz who is a seasoned serial entrepreneur with several prior successful ventures. AI is transforming the world of commerce marketing and DaVinci Commerce hit the market at exactly the right time when all enterprises are wanting to leverage AI to adapt to the rapidly changing consumer landscape of LLM-driven conversational commerce.”
Ash Lilani, Founder and Managing Partner, Saama Capital
“CPG brands globally are seeing tremendous opportunity to leverage first-party consumer data and conversational signals to engage with and acquire customers in a personalized way. Prior to commerce media and LLM powered Agentic Commerce, brands were often flying blind with little visibility into or engagement with the actual purchase. DaVinci Commerce makes it easy for brands to engage consumers and connect the dots between exposure, discovery and purchase, delivering powerful insights to brands and personalized experiences to consumers.”
Jerry Porter, Board Member, DaVinci Commerce; Former Chief Research and Innovation Officer, Procter & Gamble Fabric & Homecare
