Daxko, a leading software and integrated payments provider for the global health and wellness industry, announced its acquisition of Exercise.com, a fitness management platform trusted by thousands of studios, coaches, and personal trainers worldwide. The move marks a significant step in Daxko’s strategy to serve fitness entrepreneurs across all business models, from boutique and hybrid operators to online training platforms.
By combining Daxko’s scale, infrastructure, and market reach with Exercise.com’s innovation and deep presence in the boutique fitness segment, the acquisition creates a unified technology ecosystem designed to help fitness businesses operate more efficiently, engage members more deeply, and grow faster.
Under the new structure, Exercise.com will continue to deliver its existing platform and customer experience, while leveraging Daxko’s resources, investment, and operational expertise to accelerate innovation and scale its offerings. Together, the two companies plan to connect coaching, operations, and payments through a single data-driven environment that enables measurable business performance and member outcomes.
This acquisition follows Daxko’s recent integrations of Vision and ARC, further advancing the company’s long-term vision to build a comprehensive network of fitness solutions that unify software, payments, and analytics for operators and members alike.
Support: Vista Point Advisors acted as the exclusive financial advisor to Exercise.com.
KEY QUOTES
“This acquisition reinforces our commitment to serving fitness businesses of every size and model, from independent studios to multi-location clubs. Exercise.com’s proven platform and team align perfectly with our strategy to help fitness organizations thrive while improving the lives of the people and communities they serve.”
Jeff VanDixhorn, Chief Executive Officer, Daxko
“The future of boutique fitness belongs to the platforms that help owners run smarter, connect deeper, and grow faster. We’ve built a strong foundation for that vision, and joining Daxko, a recognized leader in fitness, gives us the reach, resources, and go-to-market strength to take it further—bringing more value to fitness professionals and their members.”
Joel Ohman, Founder and Chief Executive Officer, Exercise.com
“Exercise.com has created an exceptional platform that serves the evolving needs of boutique fitness businesses. With Daxko’s reach and investment, we’ll help this technology scale faster and deliver even greater impact for studios, coaches, and hybrid fitness models.”
Aldor H. Delp, President of Boutique Fitness, Daxko
