DaySmart Software has acquired Slick Software, marking a significant step in its international expansion strategy and strengthening its position in the beauty and wellness software market.
Based in Ann Arbor, Michigan, DaySmart provides business management and payment solutions for entrepreneurs across industries including salon, fitness, pet, and recreation. The acquisition gives the company a strong foothold in the UK, one of the world’s largest markets for independent salon businesses.
Founded in 2017 in London, Slick has grown rapidly to serve more than 8,000 hair and beauty professionals. The platform offers an end-to-end system for bookings, payments, customer communication, marketing, and financial reporting. Unlike marketplace models that take commissions, Slick enables salon owners to retain full ownership of their client relationships, data, and margins.
Slick has been backed by L’Oréal through its corporate venture capital fund and is designed to support both employed and booth-rental salon business models.
With the acquisition, DaySmart plans to accelerate product innovation by combining its infrastructure and payments expertise with Slick’s specialized salon technology. A key initiative includes developing an AI-native business coach that leverages real-time data such as booking trends, retention rates, service mix, and payment behavior to deliver personalized recommendations to salon owners. Initial AI features are expected to roll out to Slick users in the second quarter of 2026.
Slick will continue operating in the UK while exploring expansion into additional international markets under DaySmart’s ownership. The combined companies aim to enhance technology offerings for independent beauty professionals globally.
KEY QUOTES:
“The UK is one of the world’s strongest markets for independent salon businesses, and Slick has built a platform that’s deeply trusted by its customers and built on technology that stands out in the market. This acquisition strengthens DaySmart’s global position and gives us a powerful foundation to deliver even more innovation to beauty professionals around the world.”
Pat Shanahan, CEO of DaySmart Software
“For years, salon software was clunky, unreliable and expensive. We built Slick to change that, giving salon owners technology that actually works for them, not against them.”
Steph Madgett, CEO and Co-Founder of Slick
“Joining DaySmart allows us to realize that vision at scale. With a team of more than 50 people and thousands of professionals on the platform, this partnership enables us to move faster, innovate more deeply and support more salons globally.”
Rob Smith, CCO and Co-Founder of Slick
