DAZN has agreed to acquire EverPass Media, expanding its presence in the U.S. commercial sports market and establishing EverPass’ technology as the foundation for the global launch of DAZN for Business.
EverPass provides premium sports programming to bars, restaurants, hotels, and other commercial venues. Its content includes commercial NFL Sunday Ticket along with sports programming distributed through Peacock, Netflix, Paramount, Apple, and other partners.
The transaction combines DAZN’s global sports content, international commercial distribution, and technology with EverPass’ U.S. commercial distribution operation.
Following closing, EverPass will formally rebrand as DAZN for Business. EverPass CEO Alex Kaplan will continue leading the business while also taking on an expanded role within DAZN.
RedBird Capital Partners, 32 Equity, which is the NFL’s strategic investment arm, and TKO Group Holdings will become minority shareholders in DAZN as part of the transaction.
EverPass holds the exclusive commercial distribution rights for NFL Sunday Ticket, covering live out-of-market Sunday regular-season afternoon games.
The company and DIRECTV also reached a new agreement in July 2026 to distribute commercial NFL Sunday Ticket through satellite and streaming in the U.S.
Beyond the NFL, EverPass distributes sports programming covering the English Premier League, UEFA Champions League, MLB, NBA, WNBA, NWSL, NASCAR, PGA TOUR, MLS, Formula 1, and college football and basketball.
It also has distribution relationships with Peacock, Netflix, Paramount, Apple, YES Network, and Chicago Sports Network.
EverPass’ IP-based platform is designed specifically for multi-screen commercial venues. Its technology provides centralized management across screens and locations, smart content scheduling, audiovisual infrastructure integration, commercial-grade streaming devices, and tools for venue promotions and performance measurement.
DAZN plans to invest in expanding the platform’s technology, content portfolio, and geographic reach as it builds a broader global commercial sports distribution business.
KEY QUOTES:
“This is an important step in DAZN’s journey to become a global home of sport. EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business. DAZN can now serve every type of customer in the U.S., from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers.”
Shay Segev, CEO of DAZN Group
“We are excited to expand our partnership with DAZN through this acquisition and continue to work with EverPass and DAZN to deliver the best NFLST experience to the commercial marketplace. Together, we will continue to expand reach for commercial NFL Sunday Ticket and deepen engagement in a key segment where fans gather for NFL football.”
Hans Schroeder, Executive Vice President, Media Distribution at the National Football League
“RedBird and 32 Equity founded EverPass as sports content continues to move to streaming while many businesses remain tied to legacy distribution. EverPass delivers a purpose-built streaming platform which will help anchor DAZN’s commercial business and US expansion. We’re looking forward to working closely with DAZN in this next phase to scale the EverPass business globally.”
Gerry Cardinale, Founder and Managing Partner of RedBird Capital Partners
“Nothing brings people together like live sports, and EverPass helps power that experience for fans beyond the home and arena. As an early investor, TKO is excited to continue supporting EverPass in this next chapter and seeing the results this combination with DAZN can deliver for fans, commercial venue owners and partners around the world.”
Mark Zhu, Chief Strategy Officer of TKO Group Holdings
