DDC Enterprise, a publicly listed company leading the integration of Bitcoin into corporate treasury strategies, announced it has entered into agreements for a $124 million equity financing round. The funding round was anchored by PAG Pegasus Fund and Mulana Investment Management, with participation from OKG Financial Services Limited, a subsidiary of OKG Technology.
The newly issued Class A shares are priced at $10.00 per share, representing a 16% premium to DDC’s October 7, 2025, closing price and closely aligned with the company’s 15-day average trading value.
In a notable show of confidence, DDC’s Founder, Chairwoman, and CEO Norma Chu personally invested $3 million in the round, aligning her interests with shareholders and signaling a long-term commitment to the company’s mission.
DDC confirmed that nearly all participating investors, including Chu, have agreed to a 180-day lock-up period, underscoring their faith in the company’s strategy and prospects for growth.
The proceeds from this financing will be directed toward executing DDC’s Bitcoin treasury strategy, an initiative positioning the company as a pioneer in the institutional adoption of Bitcoin as a reserve asset.
This latest round marks a significant milestone in DDC’s plan to build one of the world’s leading corporate Bitcoin treasuries, advancing its mission to integrate digital assets into the broader financial infrastructure of public companies.
DDC’s progress in this domain has already been significant. The company currently holds 1,058 BTC and aims to expand its holdings to 10,000 BTC by the end of 2025, signaling one of the most ambitious accumulation goals among publicly traded firms. The company’s disciplined financial strategy and emphasis on institutional-grade governance distinguish it within a market often characterized by speculation and volatility.
Advisors: Maxim Group acted as the exclusive financial advisor to DDC Enterprise on the transaction. The company emphasized that this financing represents the first step in a broader series of planned strategic investments designed to sustain its expansion and advance its role as a leader in corporate Bitcoin adoption.
KEY QUOTES:
“We are proud to welcome PAG Pegasus Fund, OKG, and Mulana as strategic partners and shareholders, representing some of the most admired names in global finance and digital assets. Their investment is a strong endorsement of our vision and the growing importance of public Bitcoin treasuries. This financing round contributes not only capital, but also substantial strategic value and momentum as we advance DDC’s position as a global leader in the institutional Bitcoin space. It marks an important step in a broader set of planned financing designed to support our long-term strategy.”
Norma Chu, Founder, Chairwoman and CEO of DDC Enterprise
“DDC’s leadership has consistently shown a deep understanding of market needs and a strong ability to execute. As DDC embarks on its next stage of growth, we recognize the potential for their platform to expand well beyond their core business. Our decision to invest reflects our anticipation for what DDC could accomplish as it accelerates and evolves.”
Jack Li, Partner and Founder of PAG Pegasus Fund
“DDC sets a new standard in the Bitcoin treasury space by combining rigorous discipline with rapid execution in an environment often marked by speculation. They have thoughtfully developed an institutional-grade blueprint for integrating Bitcoin treasury management into a public company framework. This blend of strategic vision and operational excellence aligns closely with Mulana’s core investment principles. We are proud to support DDC’s pursuit of one of the most ambitious Bitcoin accumulation strategies ever undertaken by a public company.”
Gillian Wu, Founder and CEO of Mulana Investment Management
