DealHub has raised $100 million in a growth funding round led by Riverwood Capital as it pushes to reposition CPQ as the core “agentic” control plane for enterprise monetization, expanding beyond quoting into a unified quote-to-revenue platform that spans pricing and packaging through contracting, billing, and revenue recognition.
The company argues that enterprise revenue operations have become increasingly brittle as organizations adopt hybrid monetization models—mixing usage-based pricing, subscriptions, self-serve adoption, and contract-driven enterprise deals inside the same customer lifecycle. In that environment, DealHub says traditional CPQ tools—built for linear deal flows and static rules—can’t keep up with shifting entitlements, mid-cycle pricing changes, unpredictable usage, and the need to accurately recognize and forecast revenue across regions and business units.
DealHub is framing its product roadmap around “agentic” revenue execution—software that continuously interprets context, evaluates constraints, and takes action rather than waiting for humans to manually bridge gaps between disconnected systems. The company’s stated goal is to unify the core layers of revenue execution into one backbone, consolidating CPQ, subscription management, contract lifecycle management, billing, revenue recognition, DealRoom collaboration, and API-first headless quoting.
DealHub positions this “one platform, not a patchwork” approach as a direct challenge to the best-of-breed RevOps stack, arguing that fragile integrations and manual reconciliation create lag, errors, and governance risk. By keeping pricing logic, contract terms, billing events, and recognition rules in the same system, DealHub says it can provide contextual intelligence—such as understanding how discounts impact long-term ARR, how usage thresholds affect margin, and how renewal structures influence forecast stability.
For executives, DealHub’s pitch centers on real-time revenue visibility as a strategic requirement, not a nice-to-have. The company says its platform is designed to deliver continuous insight into where revenue stands during the quarter, what is at risk, and what structural factors are driving outcomes—shifting organizations from simply reporting on revenue after the fact to actively governing it as it unfolds.
DealHub characterizes the funding as a market signal that revenue systems are becoming strategic infrastructure as AI-driven monetization expands. The new capital will be used to support continued innovation and accelerate the shift from workflow automation toward autonomous, “agentic” revenue execution—an approach the company says will define an emerging “Revenue Autonomy” category.
