Value Management Platform DecisionLink Raises $18.5 Million

By Dan Anderson ● Jan 21, 2021
  • DecisionLink recently announced it has raised $18.5 million in Series A funding. These are the details.

DecisionLink recently announced it has raised $18.5 million in Series A funding. This round of funding was led by Accel with individual participation from industry leaders George Kurtz, President, CEO and Founder of CrowdStrike, and George Roberts, former EVP of North American Sales for Oracle Corporation and current partner at OpenView Venture Partners.

About 88% percent of business leaders say Value Management is a top five strategic priority, yet most still use fragmented approaches through spreadsheets, bespoke applications, or rudimentary calculators to execute this critical function. And reliance on these outdated resources limit speed, scale, and quality, and could be a factor for the 92% that report struggling with Value Management.

ValueCloud is a modern and SaaS-based enterprise Value Management platform helping Accel-backed companies such as CrowdStrike, PagerDuty, DocuSign, and other industry leaders like ServiceNow, Marketo, NCR, VMware, and more deploy a robust and scalable Value Management system that establishes value throughout the entire customer journey. And businesses using ValueCloud as an alternative to traditional and time-intensive manual processes demonstrate significant positive gains in revenue growth, reduced churn, and increased customer satisfaction.


“The marketplace is rapidly embracing Value Management and our ValueCloud platform to outperform the competition and thrive within the new business normal. I am thrilled that Accel, one of the top venture investors in the world, and our individual investors are validating both the market for Value Management and DecisionLink’s role as a leader within it. This fundraise will help us aggressively scale our efforts and meet the intense demand for ValueCloud as a modern, cloud-based alternative that can unleash the full potential of Value Management.”

— Jim Berryhill, CEO and co-founder of DecisionLink

“Customer Value Management is the cornerstone of CrowdStrike’s engagement with our prospects and customers. We believe great customer engagements start with our ability to establish and communicate our value proposition, and ValueCloud from DecisionLink has enabled us to do so at scale.”

— George Kurtz, President, CEO and Founder of CrowdStrike

“Value Management as a practice is now a C-suite priority and increasingly considered an enterprise-critical function alongside software systems like CRM, marketing automation, and project management. In 2019, we invested in a SAFE round in DecisionLink because we believed in the market opportunity for scalable Value Management. Now, we have been so impressed by DecisionLink’s execution and its ability to drive this transformation on behalf of customers, that we are excited to lead its Series A round.”

— Sameer Gandhi, Partner, Accel

“ValueCloud has made Customer Value Management the next critical enterprise software must-have. I only wish we would have had DecisionLink during my tenure at Oracle; it would have been a game changer for our thousand-plus member sales team. I am excited to be a part of this proven team as they disrupt and expand their leadership position within this important new category.”

— George Roberts, Venture Partner at OpenView Venture Partners