DecisionLink Raises Funding To Advance Its Customer Value Management Platform

By Annie Baker ● November 19, 2019
  • DecisionLink has announced that it has raised a new SAFE round of investment dollars led by Accel with participation from Joe Sexton

DecisionLink announced that the momentum of the DecisionLink ValueCloud — which is the world’s first customer value management (CVM) platform — led to a new SAFE round of investment dollars. Accel led the round with participation from Joe Sexton. Sexton is a former executive sales leader for CA, Mercury, McAfee, and AppDynamics. This funding will be to support sales, marketing, and increased R&D efforts.

DecisionLink CEO Jim Berryhill and CTO John Porter will be showcasing the DecisionLink ValueCloud at the upcoming Salesforce Dreamforce event taking place in San Francisco taking place between today and November 22.

“Positive outcomes happen when sellers produce ‘business value assessments’ for their prospects and customers,” said Berryhill. “Business value assessments create key metrics that elevate conversations all the way up to the executive suite and boardroom. Accordingly, leading companies invest significant resources to enable value conversations, but typically stall when they can’t scale the practice and/or based on the absence of an application platform for value management. ValueCloud® is that platform and is being used by our customers including VMware, ServiceNow, DocuSign, CrowdStrike, PagerDuty, Marketo and more.”

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Industry analysts are also aligned with the significance of the previously unmet need for treating customer value as a strategic asset and implementing customer value management (CVM) as a strategic practice for gaining and retaining more customers.

“Software that can speed up and streamline the enterprise selling cycle is more critical than ever,” added Sameer Gandhi, Partner at Accel. “We look forward to partnering with DecisionLink as it builds out an important new category within B2B cloud software.”

Gartner pointed out that go-to-market effectiveness can be improved if technology business leaders drive business case outcomes within marketing content and direct sales at all stages of the sales cycle to support consensus building, reduce revisions and facilitate approvals. And they should also focus on sales and marketing efforts at the stakeholders who can drive consensus within a large buying team, also known as ‘mobilizers.’ Plus they should also assist buyer decision making by providing ‘prescriptive’ content and guidance with clear recommendations for all stages in the buying cycle.

“ValueCloud is a breakthrough technology. DocuSign sales professionals are able to create a compelling and personalized value hypothesis for any account in a matter of minutes,” explained Ran Haimoff, Director of Strategic Sales Programs at DocuSign. “This is a core competency for high performance go to market. ValueCloud is the logical evolution of any CRM, extending it from a system of record into a system that helps customers understand the value they can expect.”

DecisionLink is used by top enterprise companies, including Adobe, Caterpillar, CrowdStrike, DocuSign, Marketo, VMWare, ServiceNow, etc.