Deeto, an AI-native platform turning authentic customer voice into a dynamic engine for growth, announced a $12.5 million Series A round. The round was led by Jump Capital, with participation from UpWest, TAL Ventures, Mertor, and TAU Ventures, bringing Deeto’s total funding to $17 million.
Modern buyers prefer to research independently and avoid engaging with vendors until late in the purchasing process, making it difficult for companies to build trust and influence decisions early on. Deeto addresses this issue by transforming customer feedback into a continuous growth tool, providing credible evidence throughout the buyer’s journey.
Deeto utilizes AI to help marketing teams automatically share relevant customer feedback with the right buyers at scale. With minimal effort from Sales, Marketing, or Customer Success teams, Deeto gathers and organizes genuine customer stories and insights, then shares them at crucial moments to build trust, accelerate decision-making, and close deals more quickly.
Companies like Atlassian, Dropbox, Klaviyo, Bloomreach, and 6Sense use Deeto to:
— Automate the collection of personalized customer insights, proof points, and stories at scale
— Match content to buyer personas based on industry, role, and pain points
— Embed customer intelligence across CRMs, websites, and sales enablement tools
How the funding will be used: The company will use the funding to continue to scale its platform, expand its AI capabilities, and further establish itself as the core customer layer for modern go-to-market teams.
With this new funding round, Deeto is expanding its platform to meet growing demand from organizations looking to modernize their go-to-market strategies. As the era of customer-led growth continues to accelerate, Deeto is building the infrastructure that helps companies earn trust earlier, convert faster, and win more often.
KEY QUOTES:
“Sales conversations now happen too late to shape perception — the real influence begins during a buyer’s independent research. That’s why we built Deeto — to make the voice of your customers visible, searchable, and actionable exactly when and where it matters most.”
Eran Baron, Co-Founder and CEO of Deeto
“Buyers now expect peer validation long before they talk to sales. Deeto is building the infrastructure to make customer-led growth scalable and actionable. They’re turning static references into dynamic, data-driven assets. We’re excited to back a team that understands both the technical and behavioral shifts shaping modern go-to-market.”
Saaya Pal, Partner at Jump Capital
“From our earliest conversations with Eran and the Deeto team, it was clear they had a differentiated understanding of how buyers are evolving. We’re proud to have backed them from the beginning and to see their vision for customer-led growth gain such meaningful traction.”
Shuly Galili, Founding Partner at UpWest
