Delta Air Lines (DAL) Partners With Lysol Maker Reckitt Benckiser (RB)

By Amit Chowdhry ● July 27, 2020
  • Delta Air Lines, Inc. (NYSE: DAL) announced it is partnering with Reckitt Benckiser Group Plc (LON: RB), which is the maker of Lysol. These are the details about the partnership.

Delta Air Lines, Inc. (NYSE: DAL) announced it is partnering with Reckitt Benckiser Group Plc (LON: RB), which is the maker of Lysol. The partnership was designed to drive greater confidence in travel by innovating cleaner and more hygienic experiences for customers and employees. And the partnership will combine Delta’s strength in safety rigor with Lysol’s 130 years of germ-kill expertise and innovation in order to continue improving upon Delta CareStandard protocols launched during the COVID-19 pandemic across Delta airport locations and on board the company’s aircraft.

Keeping surfaces clean is one of the areas that the Delta CareStandard focuses on along with providing travelers with more space, cleaner air, and providing safety and personal care from check-in to baggage claim. And together, Delta’s newly established Global Cleanliness division and Lysol is going to strengthen current Delta CareStandard cleanliness efforts and create the gold standard across touchpoints through:

1.) Breakthrough Disinfection Innovation — Delta and Lysol are going to work together to gather insights on consumers’ travel experiences to help inform the development of new and innovative disinfecting solutions for both the airport and onboard experience. They will also work together to identify and address ongoing germ-related travel concerns for customers. One of the first areas of focus will be developing breakthrough airplane lavatory solutions to help kill germs and protect customers and crew.

2.) Disinfecting Protocols and Best Practices — Microbiologists and germ-kill experts from Lysol are going to coordinate with Delta Global Cleanliness team to develop protocols for disinfection that will help protect customers against illness-causing bacteria and viruses in high-traffic areas where customers are most concerned about germs including departure gates, aircraft lavatories, and Delta Sky Clubs. And Delta will also deploy Delta Care Carts, including EPA-approved disinfection products recommended by Lysol thus making it easier to disinfect large seating areas and countertops more frequently.

3.) Lysol Products — Lysol is going to provide products to Delta (including Lysol Disinfectant Spray and Lysol Disinfecting Wipes) to be used with disinfecting protocols recommended by Lysol on high-touch germ hotspots across Delta areas from check-in to baggage claim.

The Environmental Protection Agency recently approved Lysol Disinfectant Spray and Lysol Disinfecting Wipes among the first to test effective against the novel coronavirus when used as directed on hard non-porous surfaces.

Delta also recently announced a collaboration with Mayo Clinic to provide additional COVID-19 infection prevention and control measures for travelers and employees. And this includes guidance on an unprecedented employee COVID-19 testing program thus ensuring that virtually all Delta employees will be tested in just a matter of weeks via onsite and at-home testing.

KEY QUOTES:

“There’s no finish line for cleanliness – there’s always more we can do to innovate and elevate our already-high standards because that’s what our customers and employees expect and deserve. The experts at Lysol share our drive for innovative, continuous improvement – they’re the best at their craft. That’s why we’re excited to get started on R&D to target germ ‘hot spots’ and cement the Delta CareStandard as the industry gold standard – so customers feel confident in choosing Delta as more people return to travel.”

— Bill Lentsch, Delta’s Chief Customer Experience Officer

“Our collaboration with Delta is exciting because they have clearly demonstrated great leadership, care and commitment to cleanliness and innovation across their customer and employee touchpoints. Our shared vision to create breakthrough solutions within our industries, while bolstering current disinfection protocols will support Delta customers in feeling confident when they travel. At Lysol, we’re committed to offering products and providing germ-kill expertise as defined by our purpose, which is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.”

— Rahul Kadyan, E.V.P., North America, Hygiene, Lysol