Santa Monica, California based Demand Media was founded by Richard Rosenblatt. Rosenblatt was the former President of Intermix Media, the parent company of MySpace. And News Corp’s Fox Interactive Media became the part company of MySpace when they acquired Intermix.
The company has raised a third round of funding at $100 million from investment banking company, Goldman-Sachs. The previous investors include 3i Group, Generation Partners, Oak Investment Partners, and Spectrum Equity Partners. Demand Media has raised a total of $320 million thus far.
So what does Demand Media actually do?
To be honest, I couldn’t really decipher what they do from their About Us page. “Demand Media is in the business of buying domain names with organic traffic (names with easy to remember names) and adding social networking features to them. Accordingly, they also own domain registrars eNom and BulkRegister” is how Mashable described them.
How they raised $320 million as a domain name brokerage business and what Demand Media will do with the money boggles my mind, but clearly being the guy who at one point ran MySpace means something to all these investors.
