Demoboost, a Warsaw-headquartered platform that helps B2B software companies create, personalize, and share scalable product demos, has raised €2.8 million to accelerate product development and expand internationally. The round was co-led by Digital Ocean Ventures and Rafał Brzoska’s family office, RIO, with participation from B-Value, and will fund hiring across engineering, customer success, sales, and marketing, as well as deeper investment in AI-powered demo creation and revenue intelligence capabilities.
The company is positioning demos as more than a sales enablement deliverable at a time when B2B software buying cycles are lengthening and conversion rates are under pressure. Demoboost argues that traditional presales workflows are increasingly inefficient, with teams spending substantial time repeatedly building bespoke demos while lacking consistent behavioral signals that indicate which deals are actually progressing. Demoboost’s product is designed to “productize” demos so revenue teams can reuse, tailor, and distribute interactive experiences at scale, allowing buyers to engage earlier and more independently, whether through guided tours or more complex, non-linear sessions.
A core part of the pitch is turning demo usage into buyer-intent intelligence. Demoboost captures engagement patterns across stakeholders, including what content is viewed, shared, and revisited, to help sales teams prioritize opportunities and allocate presales resources more effectively. In the company’s framing, this converts demos from one-off assets into a persistent “revenue intelligence layer” that can guide funnel strategy and improve conversion outcomes.
Demoboost said it is already used by B2B SaaS organizations, including Celonis, AvePoint, Bosch, Boost.ai, AMCS, and Hitachi, and reported outcomes such as reducing unqualified sales calls by up to 74%, cutting customer acquisition costs by 28%, and eliminating demo wait times. The company also said interactive demos can enable sales teams to run introductory calls without presales support and shorten sales cycles by an average of 32%. Demoboost added that it has tripled ARR over the past few years and increased average revenue per account by 50%.
With the new capital, Demoboost plans to expand its AI-driven demo creation and personalization features, develop deeper demo-based revenue intelligence, and roughly double headcount across product and go-to-market roles. The company is also preparing for a Series A round within the next 12 to 18 months.
KEY QUOTES
“As pioneers of the demo automation category, we’ve helped solve one of the hardest problems in B2B sales: creating and personalising demos at scale. What used to take weeks, then hours, now takes minutes with AI. We’ll keep improving how demos are built, but with demo creation becoming now an afterthought – the real opportunity lies in what comes next. Behind every demo is a stream of data: engagement, intent, buying signals. That’s where the future is. This funding will help us build the demo-powered revenue intelligence platform of the future, giving B2B teams the tools to understand how customers buy and refine the journey with demo data as a core signal for decision-making.”
Anna Decroix, CEO and Co-founder, Demoboost
“Demoboost has a clear product-market fit – what convinced us is that they’ve been winning large, global customers from day one. The team has a deep understanding of their target audience, and it shows in product adoption and retention. With this round, they’ll accelerate international scaling and go after enterprise clients. What excites us most is that the team understands how B2B sales is evolving in the AI era – and Demoboost is evolving with it. We’re thrilled to support them as they scale globally and help shape what modern B2B sales looks like.”
Adam Bartkiewicz, Partner, Digital Ocean Ventures VC
