United Airlines Ventures (UAV), the corporate venture capital arm of United Airlines focused on advancing the future of air travel, has announced a strategic partnership with Dfinitiv, a technology company specializing in next-generation infrastructure for loyalty commerce and media integration.
United Airlines is currently evaluating potential applications of Dfinitiv’s technology within its MileagePlus and Kinective Media platforms.
Dfinitiv’s SmartCXP platform offers an advanced commerce experience by integrating customer-centric personalization, intelligent loyalty incentives, content aggregation, and SmartLink.
This proprietary deep-linking engine aligns user context and intent with optimized digital experiences across applications, web, and screens. SmartCXP enables brands to deliver personalized, shoppable content and tailored offers at multiple points along the customer journey, allowing loyalty program members to earn and redeem points through everyday transactions conveniently.
Designed for cross-industry use, Dfinitiv’s technology helps travel providers, financial institutions, hospitality groups, credit card issuers, and other non-retail organizations engage their broad loyalty audiences and leverage additional customer interaction opportunities.
United Airlines Ventures recognizes Dfinitiv’s significant potential in industries where commerce media networks are establishing themselves as impactful new models for digital revenue generation.
KEY QUOTES:
“We’re proud to support United Airlines and United Airlines Ventures as they explore new technologies to elevate customer engagement — not just in travel, but across the broader loyalty ecosystem. SmartCXP is built to deliver the personalization, flexibility, and scale needed to turn loyalty into a connected, everyday engagement platform.”
Joseph Fitzgerald, CEO and co-founder of Dfinitiv
“United Airlines Ventures values innovative companies that can enhance the customer travel experience and help airlines unlock new opportunities for growth. We look for differentiated technologies, thoughtful user experience design, and strong management teams that can scale. We believe Dfinitiv checks every box — and the versatility of their platform across multiple industries, including loyalty programs like MileagePlus, financial services, connected media platforms like Kinective Media, and travel only enhances potential revenue streams.”
Andrew Chang, Head of United Airlines Ventures
