Diddo announced that it has raised $2.8 million in a seed funding round led by Link Ventures. The other investors and supporters include Neo (Lamar Advertising’s family office), Scott Forrestal, and executives from companies such as Disney, Sundance TV, and MGM+. The company has signed deals with seven streaming platforms and is expected to add others by Q2.
After selecting an episode from a desired TV show or while watching the episode, users can view a store with all products found in that episode or within that frame. — Users can then filter by their favorite characters and shop comparables for each product at different price points. And Diddo also offers the option to natively purchase the product or add it to the cart without leaving the streaming platform. Users can place the order directly from their streaming platform and return to watching (or more shopping).
Diddo’s founders, Rishi Nair, Pamela Chen, and Ryan Sullivan, previously built successful companies in computer vision, e-commerce, and enterprise APIs. The company recently hired Rob Sussman, the founder of Sundance Channel and Epix (now MGM+), as COO to help the team scale.
KEY QUOTES:
“Diddo is reimagining the malls of tomorrow by building the infrastructure for the future of commerce. Our API is easy for streamers to integrate and uses computer vision to let consumers shop directly from video. We are actively in conversation with those large-scale streamers who are looking to better connect with their audiences as we aim to empower the content that drives modern culture.”
- Rishi Nair, CEO, Diddo
“This team has built a novel tech solution to solve what many have called the Holy Grail of TV commerce.- to seamlessly provide a native shopping experience for viewers to buy products on screen. Audiences want to get closer to content and streamers want to create new forms of connection to their prized shows–Diddo has created the technology that lets the world of video commerce finally come to life.”
- Lisa Dolan, Managing Director, Link Ventures
