Digital Video Content Management Company Secures $12 Million

By Annie Baker ● Oct 12, 2021
  • — an AI-based SaaS platform that is transforming how to present digital video content — announced it raised $11.75 million in Series A funding. These are the details. — an AI-based SaaS platform that is transforming how some of the most respected broadcasters, entertainment companies, streaming apps, media platforms, and creators globally edit and present digital video content — recently announced an $11.75 million Series A funding by Moneta Ventures, Baring Private Equity India, Binny Bansal, Saikiran Krishnamurthy, Ventureast, Huashan Capital, 9 Unicorns, Anthill Ventures, Cathexis Ventures, SOSV, Artesian, and Innoven Capital backed by (Temasek and United overseas bank). This funding round will be used to scale up technology infrastructure and venture expansion into global markets with specific focus on the foreign markets.

Launched in 2016 by Vinayak Shrivastav, Saket Dandotia and Alok Patil,’s funding comes at a pivotal moment for the $200 billion-plus digital video content and digital video advertising industry which has long been plagued with time consuming, manual processes, limited consumer engagement and low monetization. utilizes AI technology to process video content including live sporting events, television shows, or library-based content, automatically and instantly.

With an algorithm that automatically meta-tags images, video and text, understands the context and identifies key moments, businesses can auto-create and share customized digital video content using existing feeds, be it live or recorded, and match and adapt content to meet the changing demands of consumers. estimates that to date, it has saved its clients nearly 900 million hours of video processing time while generating a 40% higher increase in viewers’ time spent watching videos and an engagement rate that is nearly 3X higher per viewer on average. And the company has recorded 300% year-over-year growth in revenue, expanding the client base to more than 15 countries with 500+ active subscribers during the same period.


“We are helping businesses to reimagine what is possible with digital video. Our technology is driving revolutionary changes in the way video content is edited, presented, and consumed. This enables businesses, whether it be a broadcaster, streaming service, or sports team, to offer the right dynamic video content at the right time, meeting and exceeding their customer’s expectations, and growing revenue while managing risks and reducing costs.”

— Vinayak Shrivastav, co-founder and CEO of

“We are incredibly excited to partner with Vinayak and the team at This round of funding will enable the company to continue innovating on their market-leading technology, and will fund expansion into new markets across North America and globally. The platform is redefining how short-form video content is created and shared with consumers. Toch is already powering several of the largest sporting events and franchises in the world, and we are thrilled to work alongside Vinayak as the company continues to rapidly scale its operations.”

— Sabya Das, Partner at Moneta Ventures

“We believe that AI can make a lot of difference to how content is generated and consumed. is equipped with top notch technology & team which is greatly contributing to the revolution seen in the video sector. Thus we see this as a huge opportunity to be a part of this change as we partner with Vinayak & the team as they chart out the journey towards becoming leaders in the video-tech space.” 

— Arul Mehra, Partner at Baring Private Equity India