Direct Marketing Solutions (DMS) has acquired Johnson & Quin, combining two direct marketing firms with complementary capabilities to form a larger, national platform spanning strategy, production, and integrated campaign execution. DMS said the transaction strengthens its position in data-driven, omnichannel direct marketing while expanding production capacity and operational reach.
The deal brings Johnson & Quin, described as a family-owned business with a 150-year operating history, into the DMS organization. The combined company plans to maintain a client-first operating model and leverage an optimized Midwest production footprint to improve operational efficiency, speed-to-market, and service delivery.
DMS said the acquisition deepens its ability to deliver end-to-end client services across industries and channels, with added production capabilities and expanded talent across sales, strategy, and client services. Johnson & Quin’s leadership said it evaluated the company’s next chapter with a focus on protecting employees, customers, and the firm’s legacy.
As part of the leadership transition, Johnson & Quin President Andrew Henkel will become President of Direct Marketing Solutions, and Johnson & Quin CEO David Henkel will join the DMS Board of Directors. DMS leaders Mike Sherman and Steve Sherman will move into strategic advisor roles, following what the company described as an 18-month effort to invest in additional leadership and talent.
KEY QUOTES
“This is an exciting combination for everyone involved. Johnson & Quin brings an amazing, talented team and a legacy of excellence that aligns perfectly with our culture and values. Together, we’re building an industry powerhouse that delivers even greater impact for our clients.”
Luke Teboul, Chief Executive Officer, Direct Marketing Solutions
“We would only join forces with a partner that would take care of our people, our customers, and our legacy. We found that partner in Direct Marketing Solutions.”
David Henkel, Chief Executive Officer, Johnson & Quin
“This partnership allows Johnson & Quin to honor what we’ve built while unlocking new opportunities for our team and our clients. Our combined organization offers a best-in-class enterprise to our clients, our employees, and our industry.”
Andrew Henkel, President, Johnson & Quin
“This partnership is a fitting next chapter that honors our father’s legacy. By bringing together DMS and Johnson & Quin, we are ensuring that legacy continues—stronger than ever—through our people, our work, and our strong commitment to clients’ success.”
Mike Sherman, Longtime Leader, Direct Marketing Solutions
