Direct-To-Consumer Casket Company Titan Casket Raises $3.5 Million

By Dan Anderson ● Jun 14, 2022
  • Titan Casket recently announced it raised $3.5 million in a seed round of funding. These are the details.

Titan Casket – the fastest-growing direct-to-consumer casket company in the U.S. – recently announced the closing of a $3.5 million seed round led by Reformation Partners. By providing caskets direct-to-consumer and allowing customers to make the purchase online versus at the funeral home, Titan Casket saves consumers money, time and aggravation in a time of sorrow and brings trust and transparency to an emotional purchase.

As Titan is continuing to expand its product and service categories with the addition of eco-friendly caskets, urns, flowers, and funeral pre-planning options, this funding round will be used for product development, ensuring faster delivery speeds of only 1-2 business days for 90% of U.S. metros through added distribution points in Los Angeles, Dallas, New York, and Chicago, brand building, and consumer education. And these investments will help Titan Casket realize its goal of becoming the digital solution for funeral planning, beyond the casket.

This funding round comes on the heels of Titan Casket’s explosive 400% year-over-year growth in 2021, which is a year when the company sold its first urns and pre-planning policies, and increased the number of caskets available for purchase on its website by 30% (to over 1,000 models), introduced a new website with tools to select/design a casket and estimate the shipping date, launched the casket category for Sam’s Club and a military line of caskets on Costco.com and opened warehouses in California, Pennsylvania, and Alabama.

KEY QUOTES:

“Deathcare is one of the most taboo and least modernized markets. It is also a market that truly impacts every single person on the planet. As a result, there are massive opportunities for technology to improve everything in and around the deathcare experience. We were compelled by Titan’s ability to tackle what is perhaps the most immediate, acute pain point after the passing of a loved one: a massive, sudden expense at a time of sorrow. The value proposition is crystal clear, and it is only a matter of time before Titan becomes a household name in consumer deathcare.”

— Andrew Oved, Founder and Managing Partner, Reformation Partners

“Our research tells us that families want to start and end their funeral planning in the comfort of their home, surrounded by loved ones. Our platform enables families to choose how they say goodbye from their kitchen table, without the pressure to purchase often overpriced and cookie-cutter products at a funeral home. Adding both this funding and Reformation’s deep consumer experience will allow us to scale these improved experiences to millions of families in the U.S., so that they don’t take an emotional loss and turn it into a financial loss.”

— Scott Ginsberg, CEO and Founder, Titan Casket