Diversify Advisor Network, an advisor-founded and advisor-led wealth management firm, announced that Key Advisors Wealth Management, a Delaware-based fee-only firm with $645 million in assets under management (AUM), is joining Diversify Wealth Management to take advantage of its Partner Platform affiliation model.
Key Advisors was launched by Eddie Ghabour and Doug Ferris in 2000. Ferris retired at the end of 2021, and Ghabour became the sole owner. Key joined Diversify’s independent platform in 2022 under Diversify Advisory Services. Ghabour and his team will transition to Diversify Wealth Management, Diversify’s Partner Platform. Through this expanded partnership, Ghabour becomes an equity holder in Diversify and will actively lead the organization’s continued expansion.
Diversify Wealth Management—which is Diversify’s Partner Platform—was launched in January 2024 as a W-2 employee-affiliation-model RIA. The expansive Diversify Advisor Network encompasses Diversify Wealth Management, along with Diversify Advisory Services, an independent RIA platform, and DFPG Investments (a full-service independent broker-dealer). The network has about $7 billion in total assets.
KEY QUOTES:
“The industry needs to create more aligned partnership solutions for advisors. Part of the design for our Partner Platform was to allow our independent advisors an affiliation model in which they could monetize their practice, plan for clear succession, and take an equity position alongside our founders. Eddie and his team at Key represent the exact type of practice we envisioned benefiting from this flexibility. Eddie knows our platform well and is a strong advocate for what we created. He has built an incredible company, and we are truly honored that Eddie chose to deepen his firm’s partnership with Diversify.”
– Ryan Smith, Co-Founder & Chief Executive Officer of Diversify
“I am thrilled with this expanded partnership in Diversify and the opportunity to take a seat alongside the other advisor-founders in helping guide the firm into the future. Joining the Partner Platform was the right move for Key, where we will be able to not only retain the autonomy to run our business and serve our clients as we believe best but also take advantage of the synergies and scale that come from being more fully integrated with Diversify.”
– Eddie Ghabour
