Doceree is the first global network of physician-only platforms for programmatic marketing. Pulse 2.0 interviewed Doceree founder and Global CEO Dr. Harshit Jain to learn more about the company.
Dr. Harshit Jain’s Background
What is Dr. Jain’s background? Dr. Jain said:
“From a young age, I have aspired to help others and bring about a positive change around me. This finally led me to pursue a career in medicine. Consequently, I started my professional path as a certified physician after earning my degree in 2006 from Northwestern University in Chicago. During my practice, I became increasingly aware of the constraints faced by the healthcare system, globally, especially when it comes to patient affordability and transparency. This realization led me to making a more substantial impact in healthcare, prompting me to explore various avenues for improving patient outcomes beyond the role of a physician.”
“Motivated by creativity, I transitioned from clinical practice to healthcare advertising. My tenure at leading healthcare advertising firms, including McCann Health, where I served in various capacities such as Country Head, Marketing Director, and Innovation Lead across Asia, Europe, and America, provided me with insights into how creativity can unlock potential within the healthcare advertising sector.”
“Through my involvement in campaigns addressing critical healthcare issues, such as immunization and vitamin D deficiency, I recognized that even simple observations could drive marketing initiatives that push for a positive change. These experiences further inspired me to establish Doceree in 2020–the first of its kind global platform, offering innovative solutions for healthcare cost-effectiveness through programmatic marketing and advanced data tools. In the four years since its launch, Doceree has achieved remarkable growth and a significant increase in script lifts generated through targeted messaging.”
Favorite Memory
What has been your favorite memory working for the company so far? Dr. Jain reflected:
“An instance that I can remember is when Doceree was running a region-specific campaign focused on a disease. Typically, such campaigns attract limited attention due to their specialized audience. However, by utilizing our data-driven strategies, we successfully identified and engaged the most relevant healthcare professionals, resulting in a significantly impactful campaign.”
“This initiative significantly raised awareness about the disease and encouraged the relevant healthcare professionals to modify their treatment approaches. The experience was both exciting and reaffirming, highlighting Doceree’s commitment to data-driven communication aimed at enhancing healthcare outcomes. The positive results from this campaign strongly align with our core mission, demonstrating how Doceree effectively employs technology to overcome communication barriers within the healthcare ecosystem.”
Core Products
What are the company’s core products and features? Dr. Jain explained:
“Being a health ad/mar-tech player, we have products for both pharma marketers, advertisers (demand) and publishers (supply). Doceree enables pharma marketers to plan, manage, optimize, and measure their campaigns through these products:
Point of Care (POC): — Inspiring richer HCP-patient conversations through well-timed, precise messages that bring focus to what truly matters, Doceree nudges HCPs when and where it matters most.
Endemic — Doceree reaches and engages HCPs with accuracy through contextually positioned nudges, ensuring relevant information is delivered in the right moment.
Account-Based Marketing (ABM) — Doceree’s intent-driven nudges integrate seamlessly into brands’ marketing strategies, accelerating decision-making processes.
Co-pay Solutions — Doceree Nudges for Aid—helping HCPs guide financial assistance for patients with timely, supportive nudges.
Marketplace: Doceree nudges with sharper data through world’s first HCP-centric Marketplace, designed to elevate omnichannel marketing strategies. The same was launched recently at Digital Pharma East 2024 and is a platform for both marketers and data providers.”
“Supporting our partners on the Supply side, we have:
Admanager- First unified ad management platform tailored specifically for healthcare publishers. Enhance monetization and achieve superior engagement for your publication with unmatched efficiency and streamlined capabilities.
Spark- Delivers highly relevant messages to HCPs within their existing workflows – EHR’s, telehealth enabling informed decision making at critical moment of care”
Challenges Faced
What challenges have Dr. Jain and the team faced in building the company? Dr. Jain acknowledged:
“Physicians around the world are confronted with an overwhelming volume of information, yet time limitations hinder their ability to access, retain, or utilize much of it. Research conducted by Fraser and Dunstan indicates that achieving proficiency in a specialized area such as cardiac imaging could require more than 11 years if physicians were to read 40 papers daily, with an additional eight years necessary to keep abreast of new publications.”
“This information overload restricts healthcare professionals from remaining informed about advancements, thereby impairing their capacity to provide optimal care. In response to this industry challenge, Doceree has developed sophisticated AI-driven solutions aimed at enhancing communication among healthcare providers. By streamlining point-of-care messaging, Doceree has reduced the strain on healthcare professionals, enabling them to access pertinent information more efficiently.”
Significant Milestones
What have been some of the company’s most significant milestones? Dr. Jain cited:
“Through more than 4,000 campaigns, Doceree has, so far, engaged over 2 million HCPs in more than 25 markets last year alone, greatly growing its operations in the US, EU, and India as well as breaking into new markets of the APAC region. Furthermore, the company is poised to make a robust entry into the Australian market. To further solidify its position as a global leader in healthcare professional focused communications, Doceree increased its brand relationships. Over $45 million in investments have been raised by Doceree thus far, supporting its international growth, fortifying alliances, and expanding its line of products.”
“In addition, Doceree’s outstanding corporate culture has been acknowledged with awards such as ‘Best Place to Work’ by MM+M, ‘Great Place to Work (India),’ and ‘Best Place to Work’ by NJBiz. The company’s global staff has grown by 60% in the last two years because of recruiting outstanding personnel from premier media and AdTech companies. The company recently obtained HIPAA certification as well.”
Customer Success Stories
Can you share any specific customer success stories? Dr. Jain highlighted:
“In less than eight months, a pharmaceutical brand that treats breast cancer achieved 45% script lift by employing the precision targeting strategy, which uses physicians’ prescription behaviour to send messages. It is critical for marketers to comprehend the psychology of the HCP to avoid inundating them with irrelevant material. As a result, marketers need to assess POC marketing partners using criteria other than HCP reach, such as comprehensive analytics and up-to-date information on script lifts and intent secured.”
Funding
When asking Dr. Jain about the company’s funding details, he revealed:
“Till now the company has received an external funding of $48 million.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Dr. Jain assessed:
“The organization is targeting a total addressable market of $20 billion.”
Differentiation From The Competition
What differentiates the company from its competition? Dr. Jain affirmed:
“We are the sole recipients of HIPAA certification, while others merely assert their compliance with HIPAA regulations. Unlike competitors who claim to offer point-of-care messaging, we uniquely integrate this service within the physician workflow cycle, rather than limiting it to the EHR login interface. Additionally, we maintain specialized teams for each of our distinct offerings, whereas our competitors typically rely on a single team to manage their various services. Moreover, we provide tailored services that cater to the specific needs and demands of different geographical markets.”
Future Company Goals
What are some of the company’s future goals? Dr. Jain emphasized:
“One of the most important purposes of establishing Doceree is to solve the issue of affordability and adherence, through improved HCP-patient conversations. To achieve so, we are currently active in approximately 25 markets, with a primary focus on the US, India, UK, Europe, and APAC markets. We are expanding our operations across these regions and are fully prepared to launch our activities in the Australian market. Also, the company is all set to expand its wings by acquiring small players in the industry as a step towards global expansion.”
“Furthermore, several innovative and interconnected solutions from Doceree’s product portfolio are set to be introduced in the coming months, which will significantly elevate the global healthcare ecosystem. These solutions will simplify the targeting of healthcare professionals (HCPs), improve communication at various touchpoints in doctors’ professional lives, and facilitate the delivery of efficient value-based care in hospitals.”
Difference Between HIPAA Certification And HIPAA Compliance
What is the difference between HIPAA certification and HIPAA Compliance? Dr. Jain replied:
“The terms ‘compliance’ and ‘certification’ are often mistakenly used as synonyms, which can result in misunderstandings. This is particularly relevant in the context of the Health Insurance Portability and Accountability Act (HIPAA), which sets forth guidelines for the protection of sensitive patient data. HIPAA Compliance refers to adherence to the regulations and standards set by the Department of Health and Human Services (DHHS), while HIPAA Certification refers to the process of acquiring or being granted this certification.”
Recent Product Launch: Doceree Marketplace
Please tell us about your recent product launch, Doceree Marketplace. Dr. Jain concluded:
“The company has recently launched Marketplace—the first and only HIPPA certified, data marketplace designed exclusively for the HCP audiences—at Digital Pharma East 2024. The solution is set to enhance efficiency, precision, and effectiveness across healthcare marketing campaigns, elevating the face of the entire marketing ecosystem by addressing key challenges faced by pharma brands, agencies, and data partners. It is a game-changing offerings, empowering both marketers and data providers to experience the full potential of data-driven strategies as it allows pharma marketers to effortlessly choose and implement data partner solutions in one centralized location, all while upholding the highest standards of data transparency and privacy.”
“Additionally, this innovation empowers and nudges marketers and data partners to leverage data more strategically, enhancing omnichannel marketing connections and outcomes in healthcare marketing. This offering is a win-win for both – Pharma marketers as by offering premium HCP data and ready to deploy solutions, it engages HCPs more effectively with targeted strategies and; data partners, as it provides a unique platform to promote their solutions and connect with marketers seeking high-quality, actionable data to boost campaign performance.”
