DoiT is a leader with its DoiT Cloud Intelligence platform, offering AI-powered solutions that help businesses maximize the value of their cloud investments. Pulse 2.0 interviewed DoiT VP of Corporate Development and Investments Jake Kaldenbaugh to gain a deeper understanding of the company.
Jake Kaldenbaugh’s Background
Could you tell us about your background/journey? Kaldenbaugh said:
“I’ve been doing Corporate Development (M&A) for over 20 years. I started in Boston working for various mutual funds, then moved on to Harvard’s endowment management office where I helped manage their multi-billion derivative portfolio. I was very interested in technology, so I became an investment banker at Volpe, Brown & Whelan. I then joined Borland Software and learned about the issues companies face in managing R&D. This eventually led to my role at CA Technologies as their “west-coast growth scout,” building their DevOps business, along with a superior collection of tools.”
“For a few years prior to DoiT, I revamped Accenture’s corporate venture platform, executing 30 early-stage investments into startups. This provided me with a unique perspective on how to create and execute growth strategies into emerging cloud categories. I was able to see the value creation process from multiple perspectives which has proven invaluable for identifying and assessing potential M&As.”
Primary Responsibilities
What are your primary responsibilities? Kaldenbaugh shared:
“At DoiT, my primary responsibilities are to work with executives to identify and vet potential acquisitions and then execute in a way that protects and grows company value. I love working with leaders, translating their strategies into acquisition initiatives and finding companies that will propel us forward and create stakeholder value. A particularly interesting part of my job is helping to shape our strategies by creating interactions for our executives with companies in the space who are able to solve customer problems and create competitive business models.”
Favorite Memory
What has been your favorite memory working for the company so far? Kaldenbaugh reflected:
“Two initial acquisitions: LiveDiagrams (now rebranded to Cloud Diagrams) and PerfectScale. LiveDiagrams integrated into our DoiT Cloud Intelligence platform very quickly and is a key capability for customers to manage their cloud estates. PerfectScale had a Kubernetes optimization platform that was growing quickly and they were contemplating a new financing round. However, it became clear the platform and our thousands of customers would enable PerfectScale to accelerate even faster. Our Customer Reliability Engineering (CRE) team was also experienced in solving Kubernetes efficiency challenges on a daily basis. It was a great fit and wonderful to find a solution that’s able to expand an already significant market.”
Core Products
What are the company’s core products and features? Kaldenbaugh explained:
“Our flagship offering is DoiT Cloud Intelligence which enables enterprises to simplify cloud optimization, governance and FinOps practices. The platform moves beyond basic cloud management, delivering context-aware solutions to help organizations optimize, scale and innovate across AWS, Google Cloud and Azure.”
Challenges Faced
Have you faced any challenges in your sector of work recently? Kaldenbaugh acknowledged:
“Our customers’ challenges are our challenges. The cloud has become the standard for app development and customers are climbing the maturity ladder. One of the big challenges today is using the cloud in a cost-effective way. A lot of the initial push dealt with just building on cloud and leveraging its inherent ability to scale. However, clouds have become infinitely more complex in terms of scale and scope of services and this can create inefficiencies. DoiT has built its business with a platform that enables clients to identify financial issues and resolve problems. We’re now moving beyond insights into providing solutions that close the loop on value by applying optimizations from the architectural layer to remediating break-fix through CloudOps.”
Evolution Of The Company’s Technology
How has the company’s technology evolved since launching? Kaldenbaugh noted:
“DoiT’s initial flagship solution was Flexsave, which enables simplified, automated management of public cloud compute spend for optimized cost and agility. It was provided to public cloud subscribers as a value-add at no cost. Since then, the company’s portfolio has expanded greatly to allow enterprises to embrace FinOps practices in their cloud optimization strategies. Our CREs work with customers every day to help them apply insights with the strategic context of the business and an expert understanding of how the clouds operate. We have grown an offering called AVA that now incorporates the best of GenAI technology to help solve basic customer questions quickly and effectively. This allows our CREs to solve our customers’ most pressing cloud questions.”
Significant Milestones
What have been some of the company’s most significant milestones? Kaldenbaugh cited:
“Over the past few years, DoiT has made significant strides and achievements, including the acquisitions of Incentro, LiveDiagrams and most recently, PerfectScale. These moves are all part of a major initiative to commit $250 million toward an aggressive M&A strategy. Also, in December 2024, we launched our primary solution, DoiT Cloud Intelligence, which allows enterprises to optimize cloud usage at every stage, proactively prevent waste, and rapidly troubleshoot the most complex issues in cloud infrastructure.”
Customer Success Stories
When asking Kaldenbaugh about customer success stories, he highlighted:
“Candid, makers of the CandidPro orthodontic system, needed to eliminate wasted AWS cloud spend and increase cost optimization, as well as enhance its product. They store a lot of data, including dental records, scans and photography, and wanted to significantly reduce the costs of its AWS cloud storage.”
“Candid worked with DoiT to optimize its cloud usage, focusing on removing inefficiencies in its infrastructure. The DoiT console provided transparency into what was happening across Candid’s cloud infrastructure, with a focus on areas for cost reduction.”
“After working with DoiT, Candid realized a 16% reduction on cloud spend with Flexsave, a 55% reduction in their monthly cloud bill after cost optimizations, and significant savings on data storage costs as well.”
Total Addressable Market
What total addressable market (TAM) size is the company pursuing? Kaldenbaugh assessed:
“The cloud computing market is massive and continues to grow rapidly with the latest statistics coming in at over $800 million and growing close to 20%. FinOps and resale are each multi-billion portions of that overall spend but we are accelerating our ability to go beyond those markets and into large categories of complex, cloud-adjacent areas. This includes SaaS, data and security, each offering double-digit, billion dollar opportunities.”
Differentiation From The Competition
What differentiates the company from its competition? Kaldenbaugh affirmed:
“In addition to our industry-leading cloud enablement technology, we differentiate through the deep expertise of our customer relationship executives and engineers. More than 200 engineers with hundreds of years of combined experience and 1100+ collective cloud certifications in cloud architecture, Kubernetes, machine learning and much more provide full, hands-on-keyboard support to customers. They help with everything from cost optimization to cloud migration, machine learning and CloudOps. Lastly, given our overall size, growth and profitability, customers can rely on DoiT to provide leading cloud management capabilities for the long term.”
Future Company Goals
What are some of the company’s future goals? Kaldenbaugh concluded:
“We recently announced a $250M acquisition fund to accelerate AI-driven CloudOps. We are investigating opportunities across the autonomous cloud optimization, reliability, performance and security sectors. We believe that AI-powered CloudOps will redefine how businesses optimize infrastructure, enhance security, drive operational efficiency and seek opportunities to accelerate accordingly.”
