Seattle-based Dolly, an on-demand delivery and moving service, has announced that it is now hitting $1 million in monthly revenue. About 5,000 contracted movers and delivery representatives are using Dolly.
Dolly is used for moving single pieces of furniture that can fit on the back of a pickup truck such as couches, cabinets, and dressers. These jobs are priced at between $50 to $85 based on an algorithm.
Photo: Dolly
And the company also announced that it is going to expanding to San Francisco and Washington DC followed by a number of other cities across the country. Dolly is planning to add between 200 and 400 more contracted movers in San Francisco and Washington DC within the next six months.
As of right now, Dolly offers its services in Boston, Chicago, Denver, Philadelphia, Portland, San Diego, and Seattle. Dolly is looking to hit the top 30 U.S. markets by summer 2019.
“Over the past four years we’ve learned a lot about what works and what doesn’t in terms of the markets we serve,” said Dolly chief executive officer Mike Howell. “We could have expanded a long time ago but we wanted to be smart about where and when to grow the business. Our approach has been intentionally methodical and data-driven.”
Dolly said that it quickly grew due to partnerships with retailers such as Costco, Big Lots, Lowe’s and Crate & Barrel. Dolly also takes a data-driven approach where it analyzes more than 100,000 moves in the markets that it enters.
“We understand that most people do not need a Dolly every day, every week or even every month,” added Howell. “As a result it doesn’t make sense for Dolly to heavily subsidize a first use-case like many subscription businesses do.”
Dolly was founded in December 2013 by Chad Wittman, Jason Norris, Kelby Hawn, Michael Howell.
